Makita Australia partners with Frontier and Invisible Artists to power through new campaign
CB Exclusive – Makita Australia has launched a TV, radio and online campaign for its cordless Power Garden range via Sydney-based creative agency Frontier working with production company Invisible Artists.
The range features Makita’s legendary Lithium-Ion battery technology which, as well as making the range amongst the most powerful available, makes the tools quieter and easy-to-use. The campaign will target tradies with a tongue-in-cheek humour and media blitz around the sporting finals period run across TV, radio, digital and press.
Says Makita’s national marketing manager, Marty Coolican: “This is Makita’s largest national media campaign for a few years. Our on-going drive to bring the best tools to the market has made us the brand of choice for tradies at work in Australia. With the superior technology and engineering of our Power Garden Range and this new campaign, we believe we will become the choice for tradies and the serious gardener at home as well.”
Says Frontier creative director, Neil Harris: “As a full service agency, we can deliver maximum effectiveness for our clients when we handle both media and creative. And this campaign is a demonstration of that philosophy. The finished ads are strongly targeted through the media and the message. Not only that, they were great fun to work on.”
The TVCs were filmed and produced by Invisible Artists. Music and radio mixed by David Holmes at Rocket Music.
Client: Makita Australia
Client: Marty Coolican
Website: Bold New Media
Agency: Frontier Australia
Copywriter/ Creative Director: Neil Harris
Account service: Kerrie Clempson
Media: Mark O’Brien
Production Company: Invisible Artists
Director: Sebastien Guy
Producer: Damien Whitney
DoP: Mike Perry
Senior Art Director: Edwin Kua
Editor: Chris Harvey
VFX/Post: Danny Stern
Sound: David Holmes (Rocket Music)
4 Comments
Very, very smart, guys.
Not the creative, obviously. That’s well below par and makes the consumer look like a fool. The big dollop of sexism is a nice ’80s touch, too.
Not the media either. The ol’ 3 x TVC approach, that’ll work.
But PR’ing this on a Friday afternoon when it’s most likely to slide through the blog unnoticed? Genius.
Best piss-take ad of 2015
Lucky you took 10 minutes out of your day to write that contemptuous comment.
Did you spend the next 10 patting yourself on the back for a snide well done?
Whattacockhead.
I actually thought they were pretty funny. Wonder what @Smart work’s agenda is, anyone with half a sense of humour would be able to take these in the spirit of good-natured mischief with which they were clearly intended.