Malaysia Airlines launches online travel series via Crossman Communications and Radical Orange
Malaysia Airlines has just launched its new online travel series ‘Destination Kuala Lumpur’ on YouTube and social media via Crossman Communications and production company Radical Orange.
The travel series features celebrity cook and MasterChef favourite Poh Ling Yeow and takes viewers on a journey through Kuala Lumpur in exploration of the city’s culinary wonders, thriving nightlife and shopping experiences. The episodes feature content on the airport, luxury, shopping, flying with Malaysia Airlines, fine dining, nightlife, street food and catering.
Malaysia Airlines’ PR agency Crossman Communications engaged Radical Orange to produce the branded content to promote Kuala Lumpur as a great stop-over and holiday destination. Radical Orange flew to Kuala Lumpur for 5 days last November to produce the series and has been responsible for the full production process from script writing to production and post-production.
Malaysia Airlines
Regional Senior Vice President Australia, New Zealand & South West Pacific – Lee Poh Kait Marketing & Media Manager Australia & New Zealand – Julia Loong
Marketing & Media Officer – Christine Soon
Crossman Communications (PR Agency)
Managing Director – Jackie Crossman
Account Director – Edwina Brook
Senior Account Manager – Katie Lettice
Radical Orange (Production Company)
Producer / Director – Vikash Autar
Cinematographer – Ella Gibbins
Sound Recordist – Brett Oliver
Associate-Producer – David den Engelsman
Production Assistant Malaysia – Izhafran bin Iszaham
Editor – James Callaghan
Colourist – Tim Wreyford
Animator – Ash Carter
Sound Design & Mix – Simeon Bartholomew
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