McCann Melbourne snares Film Grand Prix + Gold Lion for Metro Trains; Gold Lion to Clemenger BBDO Melbourne for Carlton Draft ‘Beer Chase’
McCann Melbourne scored its record fifth Grand Prix of the week tonight, taking out the prized Film GP for Metro Trains ‘Dumb ways to Die’.
The spot also scored a Gold Lion, as did Carlton Draught ‘Beer Chase’ via Clemenger BBDO, Melbourne – out of only 11 awarded on the night.
McCann’s Grand Prix was one of two awarded on the night, the other going to the Toshiba Laptop ‘The Beauty Inside’ campaign via Pereira & O’Dell, San Francisco.
Australian Winners
Grand Prix
McCann Melbourne for Metro Trains ‘Dumb Ways To Die’
Gold Lion
Clemenger BBDO Melbourne for Carlton Draught ‘Beer Chase’
McCann Melbourne for Metro Trains ‘Dumb Ways to Die’
Silver Lion
Clemenger BBDO Melbourne for Carlton & United Breweries ‘Coincidence’
Bronze Lion
DDB Melbourne for Murray Goulburn Co-operative ‘Sunshine Bubble’