Melanoma Institute Australia shows just how fast melanoma can spread in a radio spot via Disciple
With over 1,500 people dying and 12,500 new cases diagnosed every year, melanoma is known as Australia’s national cancer. Little is known about the speed and pace at which one can spread, but fortunately, if detected early, melanoma can easily be cured before it becomes life threatening. This radio ad was created by Disciple Sydney for Melanoma Institute Australia.
The spot uses a slow-building layering technique to reinforce the speed of which a melanoma spreads, and the importance of getting them early. Studio time donated by Nylon Studios and talent donated by Jake Downs.
Executive Creative Director: Tim Brown
Executive Creative Director: Peter Buckley
Copywriter: Alan Wilson
Copywriter: Peter Defries
Sound Design: James Martell
Group Account Director: James Watts
Agency Producer: Kate Pszczolowska
Actor: Jake Downs
5 Comments
Simple and nice. I like.
Love it!
Ripper idea.
this is good, well done
Nice spot. Well done.
Go Alan!