Melbourne International Comedy Festival unveils new ‘At The Water Cooler’ online series via Gen C
Instead of just making one ad to promote this year’s Melbourne International Comedy Festival, Melbourne agency Gen C has teamed up with the Festival to create At the Water Cooler – a nine part online/social series and TVC starring comedians Michelle Brasier, Nick Capper, Dilruk Jayasinha, Alasdair Tremblay-Birchall and Ell Sachs.
The series was written and produced by Gen C, with on the day creative collaboration from the cast, and gave the Melbourne International Comedy Festival an incredibly broad suite of relevant, engaging and entertaining content that spanned the entire length of the Festival.
At the Water Cooler’s dry, observational humour comes to life around the office water cooler – shining a light on the excruciatingly mundane conversations we all have to go through at work with colleagues we have nothing in common with. Shot in a single day, the series
was launched on Facebook, Youtube, and Instagram in the lead up to the Festival, with further releases throughout the three and a half week Festival and into the Melbourne International Comedy Festival Roadshow tour.
Says Claire Hammond, festival associate
director: “It was fantastic to work with Gen C on this content series – a first for the Festival in creating a series of promotional pieces to run on new and traditional media channels for the Festival and Roadshow campaigns. Through the dry humour and relatable material of the writing, plus the brilliant talent and
improvisational skills of the comedians, we were able to deliver our key Festival messages in a fun and engaging way.”
Says Jack White, managing director, Gen C: “Working with the Melbourne International Comedy Festival was a bit of a dream come true for us because it combined the two things we love most, films and comedy.”
Client: Melbourne International Comedy Festival
Festival Director: Susan Provan
Executive Director: Damien Hodgkinson
Associate Director: TV and Content: Claire Hammond
Marketing and Partnership Director: Denise Damianos
Marketing Manager: Erin Muller
Partnership Manager: Rachel Toop
Social Media Coordinator: Nick Robertson
Creative Agency/Production company: Gen C
Managing Director: Jack White
Executive Producer: Nicholas Cox
Director: Julian Lucas
Writers: Jack White and Julian Lucas
Editor and Colour: Chris Axiaq
DOP: Sherwin Akbarzadeh
2nd Camera: Zac Fuller
Producer: Jordy Pert
Set Design: Sophie Hayward
Sound Engineer: Ben Bomitali
Sound Designer: Matt Hadley
Comedians: Melbourne International Comedy Festival
Jeremy: Nick Capper
Peter: Dilruk Jayasinha
Lisa: Ell Sachs
Neil: Alasdair Tremblay-Birchall
Jess: Michelle Brasier
11 Comments
They’re the least funny things i’ve ever seen
They just get better and better – so relatable!
This is actually our office. Every day!!!
Agonizingly unfunny.
“At water the cooler”?
Made my day!
Wow, Amelia and Matt, what did they put in your water cooler? Whatever it is, you are not seeing what I’m seeing: the unfunniest comedy festival sketches I’ve ever seen. Maybe I should be drinking what you are drinking.
Makes you wonder if the people who find these unfunny, are the same people who lead these conversations each day.
I think these are great. They’re fucking painful but in a good way. Have been trapped in at least seven of these dead end conversations on my working life. Cracker.
I agree, the only thing funny are the people on here writing comments suggesting they’re funny or insightful. They’re fucking painful in a painful way.
Hey!! Didn’t we have this account??