Mercedes-Benz Australia launches social media comp using Pinterest ahead of Fashion Week
Having returned as title sponsor of Mercedes-Benz Fashion Week Australia last year, Mercedes-Benz Australia has chosen social media site Pinterest as the ideal platform through which to engage with its fashion fans. This innovative competition, a first on Pinterest for an automotive brand in this country, offers the winner a money can’t buy VIP experience in Sydney.
Hosted at mbstyle.com.au, the competition asks fashionistas to create a ‘Mercedes-Benz Fashion’ board on their personal Pinterest page and share their favourite looks from some of the big-name Australian designers that will be showing at Mercedes-Benz Fashion Week Australia.
The winning entry, chosen at random on 8 April, will receive two return flights to Sydney from their nearest capital city plus transfers in a chauffeur-driven Mercedes-Benz. Once in Sydney the winner and guest will enjoy two nights accommodation at the funky QT boutique hotel.
The lucky pair will also receive a makeover courtesy of Maybelline New York and Redken to ensure they look their best before taking up their front-row seats at the Mercedes-Benz Presents Easton Pearson runway show, along with VIP access to the coveted Mercedes-Benz Star Lounge. And as if that wasn’t enough, the winner will also get $1000 to spend with leading Australian designer We Are Handsome.
Says Rebecca Williams, Mercedes-Benz emarketing manager: “We are proud sponsors of fashion globally and Pinterest is the perfect platform as it is so visual, allowing people to capture the glamour and colour of Mercedes-Benz Fashion Week Australia.
“Australians are savvy when it comes to social media adoption and Pinterest has been no exception. We see this as a natural extension of our online strategy; engaging with users across platforms such as Facebook, Twitter, LinkedIn and now, Pinterest.”
4 Comments
I still think they’d make more car sales out of Alan Jones than by running a kids contest on pinterest, but then again, many of those fashion followers can tell their rich parents about the new models rather than having Alan do it, probably cheaper too
That model sure looks like the typical Mercedes buyer.
Good to see another Pinterest competition come alive in Australia. Thanks for sharing.
Awesome! Which agency created this?