Mojo and Hallensteins hunt for the NZ moose, offering $100k prize to anyone who can find it
One hundred years ago 10 Canadian moose were released into the New Zealand wilderness. Speculation about their existence has continued since the last one was sighted in 1952.
This week Mojo and Hallensteins launch a campaign to settle the debate once and for all by offering a $100,000 bounty for anyone who can provide good visual evidence of a live moose in New Zealand.
The campaign for Hallensteins winter range also features moose expertKen Tustin.
Mojo Creative Director Lachlan McPherson said ‘Ken Tustinhas been on the trail of the New Zealand moose for over 30 years. Heknows where they are and has DNA evidence, he just hasn’t seen one yet.We need to know more about what could be the last surviving populationof moose in the Southern Hemisphere.’
Hallensteins CEO Graeme Popplewell commented ‘It’s a guy thing – thereis a little bit of a hunter in every man and this is a mystery thatneeds to be solved.’
8 Comments
What happened to mike barnwell?
Australian dollars or Kiwi funny dollars?
How much would it cost to sneak a moose into NZ?
Mike Barnwell is the ECD at Mojo
Curious to see how this idea will actually work.
I love the concept and it is a bit different to the standard treasure hunt but I wonder how many bush walkers will be out in the forests looking for a moose. How do you provide evidence? Anyone can retouch a convincing photo so that would be out of the question surely. Video – well anyone could get there mate in Canada to send some HD footage with a few Kiwi’s shouting in the background etc. Hmmm, will need more info on this one otherwise it’s purely a marketing piece with no real credibility.
and the point of all of this being? Presumably Hallensteins are a blokes clothing retailer for outdoor types… maybe guns or do they sell Beer? ie “Hallen Steins”
This is cool….. there should be a promotional T shirt… I would buy one… if there were girls sizes..if it helps funds the project and helps Ken Tustin achieve his goal.
Lol. Nz is tiny. if you have been looking for something for 30yrs and not found it your only hasing your own head.