Mr Felix appointed to develop new campaign for Sunland Group’s Brisbane development, Abian
Sunland Group has engaged emerging marketing communications agency, the felix & slink group, to carry out a multi-sensory campaign for its new luxury Brisbane development, Abian.
The agency has been brought on to create a sensory manual for Sunland Group, which will be rolled out across national sales suites.
Tom O’Connor, group creative director, co-founded the agency in 2010, filling the gap in the developing luxury market in Queensland and the trend for specialist boutique agencies.
Says O’Connor: “Sunland challenged us to be innovative in our approach; the building is unmatched in the Queensland property market, so the communication strategy had to reflect this.
“It’s rare to see multi-sensory campaigns executed in this space and our goal was to produce something completely unique to Sunland.”
Sunland Group, the prestige property developer behind Palazzo Versace and Q1 on the Gold Coast, say Abian is set to redefine the Brisbane skyline, with an investment of $220 million.
Says Sahba Abedian, Sunland group managing director: “Sunland have a pioneering and innovative spirit, so it was important for us to align with a like minded agency to produce something previously unseen.”
The felix & slink group is a full-service premium and luxury marketing communications group comprised of felix & slink PR and creative agency, Mr Felix.
The boutique Queensland agency has worked with companies including News Limited, L’Oreal Luxury and Camper.
They are the only creative agency to be members of The Luxury Network Australia.
2 Comments
Interesting stuff! looking forward to the high spec these guys will produce
Don’t go to them for branding…”Slink and Felix”?