Mumbrella’s scam story today from Spikes Asia only appears on its OZ site, not Mumbrella Asia
The two journos from Mumbrella must be treading very carefully within the confines of the Spikes Asia Festival, as this scam-related story on its Australian site at 9.19am Sydney time this morning has not been published on its Asian site five hours later, despite it being far more relevant to the Asian market than the Australian market.
This of course is surely an oversight and Mumbrella Asia will come out with all-guns blazing by publishing the story and spending days investigating all the shortlisted entries, especially in the print and outdoor categories.
UPDATE– Mumbrella Asia has just published the story. Although they still link to the Australian accusations of scam by Tim Burrowes, not the more relevant attack on BBDO Singapore’s Guinness campaign.
While they are at it they should link to ‘The Scam Lions? Count me out’ article, which should give all at Spikes Asia a laugh, given Spikes Asia has the same rules as Cannes and half-owned by Cannes!
10 Comments
Oh dear, I don’t blame the poor Mumbo journos for treading carefully, it must be very uncomfortable for them at Spikes Asia. I’m sure right now they wish they were working for AdNews or B&T instead of their Mumbo bosses safely out of the firing line back in Surry Hills.
Um. The story was published on Mumbrella Asia four minutes before you posted this article (2.24pm Sydney time vs 2.28pm Sydney time).
http://www.mumbrella.asia/2014/09/bbhs-johnny-tan-better-sell-less-scam-will/
No one cares about your feud.
Tim,
I actually don’t believe you mate, and neither will anyone else reading this. Story times can be changed just like that, at a stroke of a keyboard. I checked Mumbrella Asia several times after our story appeared, nothing was there for at least 15 minutes after, ample time to scramble the story on there.
Anyway, can’t now prove it either way, but why the more than 5 hour delay to an important story from the conference, when you published the other story (‘Agencies give too much away for free…’) in Asia and Australia almost simultaneously at 9.30am?
Also, I suggest you change the link on the Mumbrella Asia story to your BBDO Singapore scam accusation story rather than the Australian ones.
Michael
This is a bit of a weird argument. Having tried to argue to your agency audience that Mumbrella has gone too far in writing about the issue of scam (while at the same time telling me to go harder) you now seem to be saying we’re pulling our punches.
With the story you refer to, it was written by our Aus site journo first then posted to Mumbrella Asia later when the editor was back at his computer.
It’s the opposite way round to the other example you cite. That wasn’t simultaneous as you say. It was posted first to Mumbrella Asia, then reposted about seven hours later on Mumbrella Ausralia.
You’ve got both of the two facts in your piece wrong. I’m happy to post a screenshot of the internal edit history if you’ve any doubts.
Or you could just admit that we all make mistakes and correct it.
(Apologies for typos – posted on a small keyboard)
Tim,
I’ve since deleted the para relating to the timing of the second story as it’s no longer relevant, and I apologise for that. (I mistook the time on your Asia site, 12.13am – just after midnight, for 12.13pm – just after noon – Singapore time).
But you still haven’t really explained why the five hour delay with the Johnny Tan story, given your Mumbrella Asia editor was writing other stories in that time. Why didn’t your Aus site journo simply repeat it on the Asia site at 9.30am this morning?
And if your Asia editor had to look it over why has he run exactly the same story Miranda wrote for an Australian audience? Why did he not change the link (from your Australian scam story to his BBDO Singapore/Guinness scam story) to be more relevant to his Asian audience?
*Gets popcorn*…
is CB going to cover the scam story too or shall I go to Mumbrella to read it? Seems to me that blind eyes ar too frequently turned to our homegrown scams. Let’s face it, the awards system is utterly corrupt these days. A sexy video can be made of an activation or such and the only people interacting with the piece are people from the agency, smiling and pointing. I’ve seen posters set alight in NZ. The poster was in a field miles from anywhere- no one would have seen it for real, it wasn’t newsworthy either. So why do these things count? Who pays for them? And if a poster burns alone in a field does it create any buzz at all?
Three key out-takes from this handbags at dawn style ‘debate’:
1. Scam advertising seems clearly to be an issue. Mumbrella called attention to it. Not sure of Campaign Brief’s position on it. Perhaps that could be made clearer?
2. Mumbrella obviously in a difficult position re: Spikes Asia. However, even though Spikes Asia may run according to the same rules, those rules may be better observed and policed than in Cannes… I guess we’ll wait to find out.
3. Using the comments section of an article to play out a kind of schoolyard personal rivalry / antipathy is inappropriate, and reflects poorly on the individuals and publications concerned, and the Australian industry as a whole.
By the way: no vested interests, don’t know either Tim or Michael, and work in branding not advertising.
So now… just stop it.
I love that you guys are bitchslapping each other over this. Genuine entertainment on a site that’s become pretty dreary. So top marks for that. Meanwhile, are scam ads STILL being created for award shows??? Sooooo last century.