Myer launches new ‘Ninety Days of Summer’ 2015 Spring/Summer campaign via Ogilvy Melbourne
Australia’s largest department store retailer, Myer, is celebrating ‘Ninety Days of Summer’ in its new 2015 spring/summer campaign created by Ogilvy Melbourne, launching this week.
Beautifully shot in Fiji, against a backdrop of azure skies, palm trees and white sand depicting the very best summer has to offer, Ogilvy Melbourne’s campaign features ‘Face of Myer’, Jen Hawkins and a team of models to showcase Myer’s new season looks and trends.
The two, 30-second TVCs will feature across all free to air and paid TV throughout Australia’s 2015 spring/summer fashion season. The campaign also appears across multiple channels including catalogue, print, outdoor (Adshels, train stations, Emporium building digital display) plus digital and social media.
To produce the campaign, Myer partnered with TourismFiji to take advantage of one of the world’s most beautiful summer holiday destinations. The result is ‘Ninety Days of Summer’ – 90 moments, events, experiences and communications that will allow Myer to connect with its customers all summer long.
Says Natalie Warren-Smith, Myer national sales and promotions manager: “The new campaign strongly supports the proposition that Myer truly understands its customer and the way they live. Australians thrive on the warmth and beauty of summer and all it has to offer, so we needed a campaign that would resonate and connect deeply with our customers. ‘Ninety Days of Summer’ allows us to use every single one of those days to talk to and inspire our customers and make every moment count. We are very excited about the campaign’s potential.”
Additional digital activity includes ‘Designer Behind the Scenes’ as well as a travelogue.
Agency: Ogilvy Melbourne
Creative Director – Billie Georgieff
Writer – Cate Lane
Senior Account Director – Georgie Brown
Account Manager – Daniela Taleska
Media – Ikon