Mylanta shows the not-so-funny side effects of indigestion + wind in new print via JWT, Sydney
May 30 2013, 11:35 am | | 24 Comments
Mylanta has launched a new print campaign demonstrating the not-so-funny effects of indigestion and wind via JWT, Sydney.
The Pool Collective’s Sean Izzard was the photographer behind the campaign.
24 Comments
Just in time for Cannes. Good chance of picking something up too.
Great work Johnny, Laurie & Sean!
Renewable Energy
It’s funny!
Strong campaign. Hope it picks up.
It will pick up, in 1998!
Move on.
Well done, guys – made me laff (and fluff 🙂 at the same time.
ha! nicely done.
They’re right about the “not so funny” bit.
Strong campaign. Hope it picks up.
Blown away.
Saw the ‘dog’ one on the bus the other day, I laughed. It reminded me of my own dog incident!
Wow a print ad! Man that is so cool.
So it’s one fart ad, done three times? How is this a campaign
Very nice work. And for a proper brand. I’m jealous.
I wonder what the media spend on this was?
As far as ‘proactive opportunities’ go, these are good for a chuckle. I would have been happy with a day out of the office to shoot these – and people are stupid, so they’ll like ’em.
Beautiful Art Direction. Haters need to chill, as if you measly little goyblins wouldn’t want this in your books.
Best print/poster I’ve seen in a long time.
Beautifully simple, visually interesting and immediately funny.
People who don’t like this are those who would have complicate the shit out of this brief and would try add an online element in an attempt to make it ‘360 degrees’ and then do a case study from all tiny little bits of insignificant crap.
The art of doing print/posters is dying because people think (mainly the so called new wave creatives) its old school advertising. Truth is these people don’t have the skill to be able to create a simple communication that consumers can understand instantly.
Yes, the ad is a little scammy but credit where credits due.
Very good. Nicely handled too.
@ Pronto
I couldn’t agree more.
Scarcely worth a fart-hing.
That’s what we call ROI.
dumb