NAB looks to the future of football in Australia with ‘Tomorrow’s Game’ via Clemenger Melbourne
NAB and Clemenger BBDO Melbourne have today launched Tomorrow’s Game, an ode to the future of football, in support of NAB’s sponsorship of the game in Australia.
The campaign is based on the insight that Australian football has been through a period of sustained change and growth since NAB began its support 12 years ago, with the campaign posing the question of what’s in store for the sport in the future.
The launch film provides insights from famous Australian football personalities including former Caltex Socceroo, Mark Bresciano, Fox Sports Commentator, Simon Hill, Melbourne Victory striker, Besart Berisha and Westfield Matildas star Steph Catley.
NAB chief marketing officer, Andrew Knott, says the campaign is about building on the growing support for the sport, and aims to encourage fans across the country to continue adding to the
heritage of the great game.
Says Knott: “This sport has such a rich cultural history across the globe and it’s incredible to see support for it growing across the country. Tomorrow’s Game is a true show of support from NAB as we look to help continue growing the game to a point that as Besart Berisha says in the film, gets it to a point where the world wants to play here.”
Says Michael Nearhos, general manager, brand experience, NAB: “Tomorrow’s Game continues to build on NAB’s commitment to Australian sport, and through the campaign we hope to help capture the hopes and dreams of Australian football fans across the country.”
Says Carmela Soares, executive creative director, Clemenger BBDO: “Being Brazilian, I grew up playing and watching football. Since moving to Australia, I’m more engaged than ever with the world-class performance of our teams and players. Partnerships like NAB and FFA are what’s making this happen. Imagining the future of Australian football through this lens is an exciting idea.
In addition to the film, the campaign is supported by social content and digital activity including a landing page whereby Australian football fans can submit their dreams for the sport, with the chance to win a signed Australia jersey.
The campaign will be rolled out nationally through TV, digital and social from 8 April, 2018.
NAB
Chief Marketing Officer: Andrew Knott
GM Brand Experience: Michael Nearhos
Head of Group Brand: Faycal Ben Abdellaziz
Manager, Brand & Sponsorship Communications: Sue Brailsford
Consultant, Brand & Sponsorship Communications: Alastair Sykes
Analyst, Brand & Sponsorship Communications: Grace Gribble
Consultant Sponsorship Portfolio: Sophie Knowles
Manager, Brand Identity: Susanna Hondrokostas
Senior Consutlant, Brand Identity: Chris Stamellos
Consultant, Brand Content: Nick Jewitt
Agency: Clemenger BBDO Melbourne
Deputy CEO: Gayle While
Group Business Director: Paige Prettyman
Business Director: Freya Page
Project Manager: Nikki Allan
Business Manager: Matt Gardener
Creative Chairman: James McGrath
Executive Creative Director: Carmela Soares
Creative Director: Rohan Lancaster
Creatives: Carlo Mozarella, Ray Ali
Planner: Ryan Smith
Senior Producer: Karolina Bozajkovsa
Senior Producer – Print: Craig Bulman
Director: Simon Harsent – THE POOL COLLECTIVE
DOP/Cinematographer: Simon Ozolins
Editor: Grace Eyre – The Editors
Grade Artist: CJ Dobson
Online / VFX: Jamie Scott
Music Track & Artist: Tomorrows Game – HumanWorldwide
Music Production Company: HumanWorldwide
Photographer: Simon Harsent
Retoucher: Mike McCall & Steve Pratt
Post Production Company: The Editors
Producer: Elizabeth Rocka
Executive Producer/MD: Cameron Gray
Production Company: THE POOL COLLECTIVE
Sound Designer/Engineer: Paul LeCouter
Sound House: Nylon
Casting: Chameleon Casting
4 Comments
Awkward that this tribute to mediocrity came out the same day as the ripper piece of work Leo’s did for Sharni Layton and Samsung…
Take notes Clems.
Top images as always Simon
The old Clems wouldn’t press release this….
Let’s put out a press release featuring a ‘launch film’ (aka the only film) and a landing page?
What’s happened to you Clems??