Naomi Watts fronts Presto’s new ‘Demand More’ advertising campaign via Whybin\TBWA Sydney
Presto has today announced Hollywood superstar Naomi Watts will be the face of its new advertising campaign, which launches nationally this Thursday, September 3 via Whybin\TBWA Sydney.
Watts will feature in the campaign, titled “Demand More”, where she will embrace the more ‘demanding’ side of her personality playing an over-the-top version of herself.
Watts’ uncharacteristic behaviour is incredibly demanding, with requests for personalised jet-planes, an entourage, a choir and even a wolf instead of a dog, and is all performed without a fuss by the award-winning actor.
The Demand More campaign was filmed recently in New York by world-class director Jeff Low. Watts’ brother and renowned professional photographer Ben Watts captured the photography of the actress.
The campaign featuring Watts will be seen across TV, print, social and digital as Presto ramps up its marketing efforts to coincide with the launch of new programming and service innovations.
The adopted Australian actor was thrilled to be involved in Presto’s Demand More campaign: “Celebrities are often accused of having high demands. It was fun to play this arch character in a tongue and cheek way.
“Presto is all about demanding more from your experience and given the sheer amount of entertainment on offer these days, I love that we can now demand what we want to watch and when. I am certainly demanding about the TV shows I watch, so Presto more than works for me.”
Shaun James, interim Presto CEO, said he was thrilled to have Watts on board for the campaign: “The team loved working with Naomi and they had a lot of fun together. Naomi is the perfect fit for this role as she is not only a highly respected, instantly recognisable personality in Australia, but she is also considered to be someone who is anything but demanding. We hope it will be entertaining for Australians to see her in this tongue and cheek role.
“Our new Demand More campaign, in which Naomi features, shares the great news that unlike other SVOD services, Presto gives Australian viewers access to HBO content and exclusive TV shows like Aquarius, Mr Robot, The Walking Dead, some of Australia’s best dramas like Wentworth and Packed to the Rafters, as well as must-see movies. Australians really can be more demanding with their Presto on demand service.”
Client: Presto
Marketing Director: Ana Bacic
Marketing Manager: Niki Brown
Agency: Whybin\TBWA Group Sydney
Chief Executive Officer: Paul Bradbury
ECD: Wesley Hawes & Gary McCreadie
Digital Arts Network National Creative Director: Russ Tucker
Senior Creative Team: Ken Buchan & Clive Blackstone, Tim Chenery & David Roberts
Executive Planning Director: Hristos Varouhas
General Manager: Nitsa Lotus
Senior Account Director: Fiona O’Sullivan
Account Director: Chris Street
Campaign Manager: Hugh Fletcher
Broadcast & Content Director: Lisa Brown
Production Director: Jonathan Pitcher
Digital: Digital Arts Network
PR: Eleven
Media Agency: MindShare
Director: Jeff Low
Photographer: Ben Watts
Executive Producer: Lucas Jenner
Production Company: Rabbit Content/ Biscuit Films
Post Production: Method Studios
18 Comments
If you ever needed proof of Naomi Watt’s acting skills….or lack of ….this is it. A dull, unimaginative spot with performances so wooden you get splinters watching it. Disappointing , but hardly surprising, Whybins are missing M&D badly.
I think the client should have demanded more.
Na, this is sick.
‘Celeb as an idea’, your skitzing bro.
i honestly thought this was an advert for an airline until the VO at the very end.
i thought it was like, if your airline doesnt have netflix then demand more.
the fuck?
If you’ve worked on Presto (or foxtel) you know that the agency deserves a pat on the back for actually getting something out. This ad just shows what a Travis-ty they can be to work with and they are the reason their work is so bad. Well done Whybin. Bet you’re glad that is out of the way now.
@Chantelle. Don’t think this blog is about patting anyone on the back for ‘degree of difficulty’. Is this any good, no, it’s rubbish, move on.
Not sure the strategy of knocking competitors from America is such a good idea when Netflix is killing it compared to Presto. And the extras are so wooden they look like they are rejects from the Walking Dead. Excruciating, but then Foxtel would have been so heavily involved in shaping this work, they got what they deserved.
Nice…banner?
Its not that bad.
Watching it, I didnt take notice of the wooden extras or any other nitpicky thing… And neither would the audience.
Tone, music and script was on point, Naomi Watts was a good choice to give credibility to an unknown underdog product. Everything gets crushed by the client- but this survived and still works.
I’m not sure I agree totally.
I think the Ricky Gervais ad stands up on a similar product, better talent, better script writing, better ad, etc.
But that was a better idea on paper to begin with.
Yes this does have some polish but you would expect that with an A list star. The Foxtel ads with Chris Hemsworth have the same kind of polish – that would be cost of entry for using good talent.
For God’s sake juniors,I think its great. And the Demand More positioning will be very campaignable. Looking foward to see how Whybins pan it out. Well done.
Lighten up thinks ‘it’s great’ and that we are all juniors.
I think Lighten Up thinks he/she is a senior after 5 years.
I guess if 25 years plus in the business make me a junior, then so be it.
@You know what, know what?
You win this thread. A smart and constructive negative opinion without being a cunt. Does that ever happen on here?
I like the cut of your jib, you fkn mad dog.
I think this advert demean the media, with Naoki just droppin the microphone.
Insensitive advert
please make it stop! Naomi Watts is so annoying in the Presto advertisement. It pops too often when I use Facebook. I don’t want to watch it. Thank you