New pork brand Three Aussie Farmers launches new campaign via Brisbane agency Khemistry
This week sees the national launch of an integrated campaign from Brisbane agency, Khemistry – a GrowthOps Business – for new national pork brand Three Aussie Farmers.
The new pork brand is owned by three Queensland families with a farming history that stretches back three generations. Communicating the history behind the brand and its quality, authentic Australian produce is a key focus for the campaign.
The commercial stars three farmers from the Queensland families and is set on their property located west of Toowoomba. Their quintessential humour and spirit highlight that Australian farmers cannot be imitated and creates a distinct personality for the brand.
Says Stefanie Miller, senior marketing coordinator, SunPork: “It was a pleasure working with the Khemistry team to develop the TVC to launch our Three Aussie Farmers brand into Woolworths. They helped us capture the laid back, salt of the earth personality of our three owners, which forms the backbone of our brand, so we could better communicate our Aussie farming history to our loyal shoppers.”
Says Priscilla Jeha, head of client service, Khemistry: “We had a ball working with the client on this campaign. Our farmers are utterly authentic and embody that beautifully dry Australian wit that we were looking for.”
Khemistry created a microsite, TVC, in-store POS and digital content for the campaign. The campaign will run for the next two months.
Agency: Khemistry
Creative Director: Lindsay Thompson
Art Director: Sal Borzillo
Copywriter: Tim Kelly
Head of Client Service: Priscilla Jeha
Director: Phil Hagstrom
Producer: Bec Dakin
Sound Designer: David Gaylard
Editor: Stephanie Gurdon
Motion Graphics: Benjamin Drake
Colour Grade: Kali Bateman
3 Comments
We just bought 3 farmers pork knuckle for the first time,,packaging looks good,hoping the contents taste as good..plan to cook in a couple of weeks,,if good will buy more for the christmas period…let you know later the result and review..
Had a shoulder and a knuckle, both delicious. Do you only sell toWoolworths? I picked them up in Roma Woolies on my way home to Morven. I was wondering if our little shop in Morven would be able to get them in.
Hello
I usually buy your beautiful product from my two lock Woolworth stores, but have noticed they haven’t been there at the moment. I asked the meat manager and he said they have dropped it and are using there own label I replied this is one overhead best products ever which he agreed say they were really a good seller. Well if this is the case where can I buy your brand from I live in the mid north coast NSW . Hope to hear from you
Cheers
Tracey Seubert