NSW Electoral Commission launches first look at its 2019 State Election campaign via Affinity
NSW Electoral Commission have released a first look at its 2019 State Election campaign. Independent agency AFFINITY won the NSW Electoral Commission contract back in September 2018, and have since been working on the campaign, set to launch this month.
Angela Smith, chief strategic officer and partner at AFFINITY explained the basis of the work: “Taking a look at available data, we quickly realised NSW voters had one of the best compliance records in Australia, and Australia is one of the most compliant countries in the world. Preaching about democracy or threatening the electorate with dire consequences wasn’t necessary. Instead, our strategy was to enable the people of NSW and direct them to useful tools to help them remember to vote. As it turns out, whilst 90.49% of eligible voters turned out to vote at the previous election, the biggest stumbling block to not voting is simply in remembering when to vote.”
The light-hearted campaign across TV, print, outdoor, radio and digital, plays on the uniquely Australian theme of voters selecting their voting centre based entirely on the quality of the sausage sizzle and cake stand selection.
Emulating a race or event preparation regime, AFFINITY created a series of tips, to teach voters helpful techniques leading up to election day to help them get “fit” to vote.
Initial elements of the campaign are in market this week with the TVCs first airing early March in the lead up to the NSW election on Saturday March 23.
Creative Agency: AFFINITY
Chief Strategy Officer: Angela Smith
Senior Strategist: David Ryder
Creative Director: Melba Gounas
Copy: Bevan Lewis
Art Direction: Oz Dean
Head of Design: Jenna Duncan
Production & Post: RIOT
Director: Matt Weston
Producer: Dave Christison
17 Comments
Why make the same ad over and over again and just swap out the food? Terrible.
Not tips and not funny.
‘….plays on the uniquely Australian theme of voters selecting their voting centre based entirely on the quality of the sausage sizzle and cake stand selection’ – why would he be making a bunch of his own?
Oh and these aren’t funny.
I dun get eeeeet!
It’s time to vote these Wesconnex-bungling, Sydney-nightlife-killing, public-infrastructure-selling, live-music-screwing, anti-pill-testing cock-blocking festival-molestors out.
Yiew.
Praying to Liberal’s anti-dancing, pro-gambling God that Liberal and their property-developer mates who have been handed public land to make private developments all fall down a sinkhole.
O’Farrel, Baird and now Berejiklian – such a disgrace to this once great city and state.
It’s a wonder they have any creatives working at this place…
9 #BeVoteReady Tweets and counting.
But agree with greyhound. GTFO.
Dreadful
Isn’t voting mandatory? Why make an ad?!
Like music?
Vote Labor. Liberal will kill it soon enough.
There is nothing to like about these ads.
Any jobs going in other states so I don’t have to vote and make anyone think this shit worked?
junior thinking and junior creative leadership
The sausage spot is the only one that gets the nod of recognition.
And that’s being generous.
Just when you thought that place couldn’t sink any lower they make an active decision to PR this bland, strategy-free mess.
“As it turns out, whilst 90.49% of eligible voters turned out to vote at the previous election”.
No shit. Voting is mandatory.