TO HELL AND BACK FROM THE DEAD
Hell are celebrating HELLoween by partying with some legends who have passed on to the other side. They've missed them so much, agency Colenso BBDO thought it would be cool to see them again.
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Arh not there best work is it
Too soon.
For sure it is shit.
Great piece of work animation and soundtrack wise, but why?
Is it about building a database? Or looking cool on youtube? Anyone?
That pun is done: 10500 times on youtube.
FAIL
Awesome - animation is really nice on it.
Thriller was great; Office Max "Elf Yourself" was great.... who woulda thought that just going ahead and combining the two would be... not great. The real Halloween tragedy here, of course, is that the client won't have paid anything like what this cost to produce.
Who exactly are the dancing ghouls supposed to be?
waste of time.
OK, so hands up who thinks that bringing back Ed Hillary, the Queen Mother and is it Heath Ledger is funny. Not the franchisees. Check out the comment on my blog: http://www.skinny.co.nz/2008/10/31/hell-pizza-wins-the-bad-taste-award/
Is it Heath Ledger, James Dean and the Queen's mother?
Waste of (cyber) space, is this the best they can do?
I would feel really shit if I saw someone having fun with the memory of my dead father or spouse. I really hope his widow did not see Sir Eds decomposing corpse dancing around to sell pizza.
Worse still, it's also shit and boring. Even if they were 'safe' corpses it still wouldn't rate a scratch of my arse.
http://news.smh.com.au/world/hillarys-family-upset-over-pizza-ad-20081103-5gdn.html
Embarrassing.
The Hell microsite has been removed! Anyone know where there's another link to the video?
Colensouch....
Heath was a kiwi before we stole him in Aus.
Does anyone have this in their cache?
Could they re-up it to the net somewhere please?
The sites been removed and with the media gearing up there needs to be a way to compare how 'irreverent' it is or isn't - would sure help with my media studies essay.
-m0r
it's not irreverant - it's just shit
To the youtube generation getting pulled and being judged completely offensive is a success.
God save advertising.
Arh thats what some think, if more people talk about it then it helps the brand, However In none of those cases family members have complained about an ad,
there is a fine line where creative is smart, and darn right disrespectful even if its not intended Using Sir Ed especially a kiwi icon/hero would never stick in this manner.
In that case they should have replaced the Queen Mum with Nia Glassey. But like Andy's 2 cents, it's just shit.
This made it onto the front page of the BBC: http://news.bbc.co.uk/1/hi/world/asia-pacific/7705870.stm
Bad bad call.
Hell's Pizza is more tasteless than this shitty pun.
Surprised the actual animation didn't make it onto YouTube.