Old Spice goes on a Scent Vacation
February 8 2011, 12:11 pm | | 8 Comments
Wieden + Kennedy Portland’s latest Old Spice spot that was distributed by Super Fan Chris Gatewood via the web and social media.
Wieden + Kennedy Portland’s latest Old Spice spot that was distributed by Super Fan Chris Gatewood via the web and social media.
8 Comments
Seems the spice is getting old.
Another Lion on it’s way
2.18 i hope you’re kidding. It’s the same joke but without a punch line.
the words Shark and Jumped spring to mind.
How quickly we tire of trinkets that only recently excited.
It’s a damn shame. Phase II past year, the gazillion ads made in two days was true genius and a perfect second hit. Must be tough hitting Second Album Syndrome on your third try. Maybe it was the client — but demonstrably, the client is not dumb. Interesting case, this. Back in the day, Heineken found ways to keep refreshing for years. Maybe they should have introduced his evil twin who smells all girly. Yeah that’s it. See? Easy.
The first two ads were great. The 200 videos were great. But in those 200 videos started the seeds of the silly wordplay that plagues this one compared to the originals. Still, probably better than most ads on TV and with the swell from the last campaign will probably have a few millions hits by the end of the week.
this old spice is a bit smelly.