NZTA stresses protecting vital organs in dramatic new spot via Clemenger BBDO, Wellington
March 9 2012, 6:37 pm | | 2 Comments
Cars are getting safer, but the human body is unchanged. This TV spot via Clemenger BBDO, Wellington shows that in a crash, your organs are another object thrown forwards.
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2 Comments
Great stuff!
The kiwis have hit a great tone for their road safety. I was travelling in the North Island a month ago and the road signage was particularly effective with one sign simply saying “Merge like a zip”. Perfect.