Online travel booking agency ZUJI launches new brand campaign and TV spot via The Hallway
The Hallway has created a new brand campaign for online travel booking agency ZUJI Australia.
Whilst its competitors continue to promote their size and range of flights, hotels and holidays, ZUJI instead shows how the platform allows you to sift through all the endless options available to get only the flights, hotels, holidays and adventures you really want.
Says Simon Lee, creative partner and ECD at The Hallway: “What’s the point of having a fantastic range, if you can’t actually find what you’re genuinely looking for?! Kaleidoscope dramatises the search and most importantly the “find” in glorious animated technicolour.”
Says Melissa Scully, marketing manager at ZUJI: “Everyone wants a different travel experience, but sorting through thousands of options online is daunting and time consuming. So it was crucial for us to get across that while ZUJI searches hundreds of thousands of options for you, our simple and intuitive set of tools lets us be “Your Finder” and as a result takes the hard work and confusion out of booking your next holiday online.”
The 30″ and 15″ spots are supported by outdoor billboards and a refreshed online booking experience.
Agency: The Hallway
Creative Partner/ECD: Simon Lee
Senior Art Director: Dave Lidster
Senior Copywriter: Josh Aitken
Senior Content Producer: Jacqui Gillies
Head of Planning: Sophie Price
Project Director: Astrid Noble
Animation: Resolution
Music Composition/Sound: Groove Quantize
Client: ZUJI
Marketing Manager: Melissa Scully
Marketing and Communications Specialist: Millicent Myers
Media agency: Maxus
3 Comments
Look, it’s nice animation, but I’d prefer it showed me how it works. A simple demo would have been more compelling. I’m on holiday right now and have just gone through the process of finding and booking a holiday for me and my family. This wouldn’t have enticed me or engaged me in the slightest. It’s lazy planning.
Agree, kinda one dimensional really. Looks real purdy though.
I thought I was tripping watching this.
Visuals don’t match the message. Confused.