Optus continues its anti-advert series featuring a very unenthusiastic Ricky Gervais via Emotive
Following the success of the first Ricky Gervais campaign, Optus has today released a TVC and a series of digital video content pieces via Emotive, that sees the return of Ricky Gervais.
The content for the launch of the new TVC, continues the anti-advert series and features Gervais questioning his artistic integrity.
The content will be distributed via TV, OOH, retail and a digital amplification strategy that includes Optus owned assets, social media, influencers and publisher syndication.
Says Corin Dimopoulos, head of brand and communications, Optus: “We took a risk releasing the initial Ricky video earlier this year and it paid off. Ricky clearly resonates with consumers who want a more authentic take on traditional advertising and we’re excited to continue to produce engaging and entertaining content.”
Says Charlie Leahy, ECD, Emotive: “Our approach to content creation always starts with the audience. The first Ricky piece released earlier this year delivered over eight million streams with record sharing levels. The audience enjoyed it and wanted more. This follow up once again allows Ricky to take control of the scripts and deliver it with his globally renowned comedy style. It was a privilege to work in a true collaboration with Ricky and the team at Optus on this content campaign.”
Creative Director, Emotive – Charlie Leahy
Director Social Marketing & Creative Services, Optus – Nigel Lopez-McBean
Director – Sam Washington
Writer – Ricky Gervais
UK Production Team – Caviar
16 Comments
Release the hounds.
They’re great, just like when John Cleese used to do ads for agencies.
He’s fab, he utterly nails it, you giggle, but you don’t even hear the voice-over. So….
I like these a lot. Unlike most ads, they nod to the savviness of the audience.
Like the first one more
The idea has completely fallen off these. There’s not even a subtle nod to ‘yes’.
Second album syndrome.Awful.Really awful.
First one was good, this is rubbish.
Utter rubbish. No strategy, no creative and poorly executed.
I expect more from Optus.
Ha ha. I’m not convinced you fully get it.
It’s borrowed interest.
He’s good, it’s funny. But as as ad – not really.
@borrowed interest
Agree completely
Nowhere near as good as the originals.
Do you really think insulting me and my Country is going to convince me to change from Telstra to a Foreign owned Singaporean Telco Company?
The first ad was amusing and fresh, but they spoiled the whole concept by repeating it. At this point it’s embarrassing and tired.
For god sake get this imbecile off TV. Do really think that this crap will induce people to sign up with Optus, only those as half witted as the idiots who dreamt up this insult to human intelligence. Hello its not funny