Optus promotes new Small Business Olympics competition with Thorpedo Pool Cleaning via WiTH Collective, UM, Amobee, Finch + Thrive
CB Exclusive – Hot on the heels of launching its Small Business Support Network campaign, Optus has signed Ian Thorpe to promote its exclusive Small Business Olympics. In a bid to win the tickets to Rio, the campaign sees Thorpey launch up his own small business, Thorpedo Pool Cleaning.
The campaign, via WiTH Collective, UM, Thrive, Amobee, and Finch, also provides Small Business Owners with the tools to engage customers and vote for them to win, with a $10,000 prize pool for customers who vote.
Tania Corvelo, head of Small Business Marketing at Optus, said the campaign was about rewarding small business owners and helping them promote their business to customers.
Says Corvelo: “As the Small Business Support Network, we’re doing everything to help small businesses grow. So as well as giving them a chance to win these amazing Olympic tickets, we’ve also provided incentives for customers to get involved. The media coverage we’ve got around Thorpedo Pool cleaning has been a great way to engage business owners and their customers in a way that a normal business competition wouldn’t.”
Says Alex Roberts, director at Finch: “It was great to work with Ian again. He’s fantastic talent and played a huge part in the crafting of this campaign. For a man that’s spent a lot of time in the pool, he’s got a very dry sense of humour.”
The campaign launched over the weekend with an ad for Thorpey’s Pool cleaning business launching in social and on national TV.
Says Justin Hind, CEO, WiTH Collective: “It’s been an exciting time working with Optus and a busy few months at WiTH. I am very proud of the whole team.”
Says Steve Coll, CCO, WiTH Collective: “We’ve enjoyed a fantastic collaboration with all at UM, and the invaluable support of Thrive and Amobee. A massive thank you also goes to the whole crew at Finch and Rumble.”
Says Simon Fowler, associate creative director at WiTH Collective: “The earned media around this campaign was so important. So we’re delighted that Ian has already helped get a lot of coverage and attention for this competition. It’s been a real collaborative effort. This is tough for a Kiwi to say, but Thorpey – what a legend.”
Concept: WiTH Collective.
CEO: Justin Hind/ COO: Dom Hind:
CCO: Steve Coll
Associate Creative Director: Simon Fowler
Creative Team: Mia Fukuyama/Phillip Robbie
Content Producer: Sarah Cloutier/Claire Seffrin
Digital producer: Pedro Santos
Head of Tech: Som Meadon
Head of UX: Paul Kelly
Business Director: Josh Sanford
Account Manager: Serena Peddle
Account Director: Clare Kerlin
Media: UM/Amobee Sydney
PR: Thrive
Production Company: Finch
Director: Alex Roberts
Producer: Amy Dymond
DOP: Tim Tregoning
Editor: Joe Morris
Post-Production: White Chocolate
9 Comments
Damn good idea, Thorpe is funny, decent edit and overall execution.
So Ian Thorpe will come around and clean your pool?
Another celeb based campaign launching with a fake something followed up by a mockumentary. With really have jumped the shark from interesting digi shop to run of the mill ad agency. Guess it was inevitable once they decided to chase lions, not that this will get any.
I think this is really funny. Great stuff from Thorpie and the creative team.
First Walkins, now Thorpie, next Trump. When you use celebs as talent make sure they make the idea kick ass…think Epic Split with Van Dammmm!!!
I don’t like it.
Simple idea, well executed. Great work.
Funny and entertaining.
I like Steve’s body of work, but seriously, it’s getting formulaic:
Walkers crisps – Pamela Anderson, Jenson button etal
Virgin mobile – Doug Pitt (probably the cleverest of this list)
Qantas – Christopher walken
Now Optus – Marc walberg, Thorpie
What’s next…? Prizes for the best combo!