How appropriate after what Neil French had to say. This is as scammy as scam gets, could it be more obvious that this started at DDB and ended at Leos. look at those credits. I guess it will be running in the Manly Daily then.
Nice shots though Ads.
Well, seeing as none of us have ever seen these DPS full colour ads that seem to slip out of Leo Sydney almost monthly, maybe they’d care to enlighten us as to where they’re running?
Hey guys, thanks for showing interest. This is one of the projects we’ve been working on with Surfrider for many years now. It’s a client we’ve bought with us to Leos but one we’ve worked on with Mark previously (got to give credit where credit’s due).
If you want to know more about it, Kristy – the general manager (9965 7372)- would love to hear from you. Alternatively you can read her article about the campaign in the recent Surfing World magazine. If you want to see the ads, just buy any current issue of Surfing world, Australian long boarding, curl, NZ surfing & riptide. Unfortunately it’s not in Manly Daily yet but Kristy’s working on it.
More importantly, get involved in the charity. Membership starts from $45. And they’re an awesome group of surfers that want nothing more than to keep the beaches clean.
Give us a call if you want to know more.
Brendan & Guy
0412642428 0411271332
Why did you have to put an agency to it then? What was Andy’s involvement? and why did 3 Print ads take years?
It’s great that you both kept Harricks name it. but could have still pr’d it without an agency and kept it as a side project.
Hey 3:57, I took Neil French’s message the complete opposite to you. Who cares where or how these ads were made. The fact is they were made, great campaign, great cause. Well done fellas.
Regardless of the scam debate, these are derivative of many other wwf, surf rider, ‘name the environmental’ charity ads that seem to crop up a month before cannes. And I predict the judges will say the same thing.
Putting the scam issue to one side, can someone explain the idea?
How do plastic bottles or beer rings endanger surfers? It might make the waters more unpleasant, but it’s not going to kill anyone.
And the line doesn’t make sense either. ‘the only ones’?
How can you liken an ocean to a person or mammal.
If you have ever surfed with Brendan, you’d know that he picks up every little piece of litter he finds on the beach – leaving the rest of us to feel very guilty indeed.
These are not scams, they are for a very real client and a cause that many people feel very passionate about.
I saw the ads in Surfing World and frankly I can’t understand the criticism. If the guys want to do pro bono work for a great cause like the Surfrider foundation then more power to them. From what I can see the Surfrider Foundation was really appreciative and I just don’t get the negativity.
Everything we discard into the street, the gutter or discharge into our lakes and rivers has the potential to wash downstream to our oceans, and a toxic soup of plastic or other petroleum based items, as well as the chemical byproducts of agriculture and industry, even the compounds used in a majority of households is not what most would want for the oceans of the world.
Surfers and the Surfrider Foundation specifically have a rather obvious vested interest in keeping the oceans clean from the waste of human consumption, but we are all vulnerable, we’re all at risk, so what could be more appropriate or more easily understandable than a series of print ads graphically displaying the metaphorical result of humans washed up on the beach, the victims of the products we as a society carelessly discard and that end up in our oceans.
That anyone would have a problem understanding immediately the message conveyed by these photographs is rather shocking for the general intelligence of the audience of the Blog, maybe the industry at large? More importantly perhaps that commenters would choose to focus upon the lineage of the work, or question whether SFA was a paying client rather than the poignant message in these compelling ideas and darkly beautiful photographs is just plain sad.
This is the kind of work that should make us all proud to be engaged in advertising, a kind of pride that we can claim far too infrequently.
Thank you, without reservations, to all involved.
28 Comments
adam taylor = freak
Harricks is at Leo’s now?
Nice. Well done.
Have you seen the Y&R Paris work for Surfrider Fonudation? It’s on the CLio AWards page. Very nice too.
Looks like Leo’s have dusted off a couple of their old WWF campaigns. Or is that DDB?
How appropriate after what Neil French had to say. This is as scammy as scam gets, could it be more obvious that this started at DDB and ended at Leos. look at those credits. I guess it will be running in the Manly Daily then.
Nice shots though Ads.
Well, seeing as none of us have ever seen these DPS full colour ads that seem to slip out of Leo Sydney almost monthly, maybe they’d care to enlighten us as to where they’re running?
Hey guys, thanks for showing interest. This is one of the projects we’ve been working on with Surfrider for many years now. It’s a client we’ve bought with us to Leos but one we’ve worked on with Mark previously (got to give credit where credit’s due).
If you want to know more about it, Kristy – the general manager (9965 7372)- would love to hear from you. Alternatively you can read her article about the campaign in the recent Surfing World magazine. If you want to see the ads, just buy any current issue of Surfing world, Australian long boarding, curl, NZ surfing & riptide. Unfortunately it’s not in Manly Daily yet but Kristy’s working on it.
More importantly, get involved in the charity. Membership starts from $45. And they’re an awesome group of surfers that want nothing more than to keep the beaches clean.
Give us a call if you want to know more.
Brendan & Guy
0412642428 0411271332
Guys, not a good look to react to people on this site. The comments aren’t that important, and they’re anonymous. Not necessary.
I can see why there’s no long copy on the ads. It’s “brought”, fellas.
Unless, perhaps, the accusations of scam are more accurate than we realised.
Why did you have to put an agency to it then? What was Andy’s involvement? and why did 3 Print ads take years?
It’s great that you both kept Harricks name it. but could have still pr’d it without an agency and kept it as a side project.
well played dudes
Hey, you like apples?
How ’bout them apples.
B&G – 1
Anonymous – 0
Guy can you put that explanation on the ads ’cause you don’t really get what they’re about or what they’re really trying to tell us?
Haters gone hate. Nice work.
6.51 I pity you. Your life must be miserable.
Hey 3:57, I took Neil French’s message the complete opposite to you. Who cares where or how these ads were made. The fact is they were made, great campaign, great cause. Well done fellas.
Regardless of the scam debate, these are derivative of many other wwf, surf rider, ‘name the environmental’ charity ads that seem to crop up a month before cannes. And I predict the judges will say the same thing.
Putting the scam issue to one side, can someone explain the idea?
How do plastic bottles or beer rings endanger surfers? It might make the waters more unpleasant, but it’s not going to kill anyone.
And the line doesn’t make sense either. ‘the only ones’?
How can you liken an ocean to a person or mammal.
If you have ever surfed with Brendan, you’d know that he picks up every little piece of litter he finds on the beach – leaving the rest of us to feel very guilty indeed.
These are not scams, they are for a very real client and a cause that many people feel very passionate about.
The ocean’s a part of our environment. Polluting it affects all of us.
Pretty clear to me.
I saw the ads in Surfing World and frankly I can’t understand the criticism. If the guys want to do pro bono work for a great cause like the Surfrider foundation then more power to them. From what I can see the Surfrider Foundation was really appreciative and I just don’t get the negativity.
Relax guys they are just a couple of print ads appearing in some local surf magazines. That’s it.
What?
Sorry?
This is your life?
Oh. Apologies.
Everything we discard into the street, the gutter or discharge into our lakes and rivers has the potential to wash downstream to our oceans, and a toxic soup of plastic or other petroleum based items, as well as the chemical byproducts of agriculture and industry, even the compounds used in a majority of households is not what most would want for the oceans of the world.
Surfers and the Surfrider Foundation specifically have a rather obvious vested interest in keeping the oceans clean from the waste of human consumption, but we are all vulnerable, we’re all at risk, so what could be more appropriate or more easily understandable than a series of print ads graphically displaying the metaphorical result of humans washed up on the beach, the victims of the products we as a society carelessly discard and that end up in our oceans.
That anyone would have a problem understanding immediately the message conveyed by these photographs is rather shocking for the general intelligence of the audience of the Blog, maybe the industry at large? More importantly perhaps that commenters would choose to focus upon the lineage of the work, or question whether SFA was a paying client rather than the poignant message in these compelling ideas and darkly beautiful photographs is just plain sad.
This is the kind of work that should make us all proud to be engaged in advertising, a kind of pride that we can claim far too infrequently.
Thank you, without reservations, to all involved.
Very nice work. I love these. The nicest print campaign I’ve seen on here in awhile.
Remember this?
http://www.surfrider.org.au/archive/drain/downloads/1680×1050.jpg
Surfrider Foundation. Great cause, great shame it takes ads like these to make us do the right thing and protect our oceans from ourselves.
Onya Neil. Pro-active, not scam.
yes, agree with 7pm, as Neil French mentioned, pro-active. nice one lads.
Wow, a print ad. Clap clap.
@10.47
Right on… print is so done. BTW which of these guys is you?
http://mashable.com/2011/05/17/worst-startup-video/
wow, Leos Sydney is relly feeling the loss of Michael Canning.