Pedders Suspension launches new spot over Formula 1 Grand Prix weekend via Noisy Beast
With the help of full service ad agency Noisy Beast, automotive specialists Pedders Suspension has launched a bold new national above the line campaign on the weekend, in line with the Australian Grand Prix.
Led by hero TV creative featuring a modern Australian 4×4 family comfortably dealing with the end of the world, the campaign aims to expand Pedders Suspension market share in the growing 4×4 aftermarket segment.
Says Stuart Shepherd, Noisy Beast’s creative director: “They are truly a dream client. We are very excited about what this new strategic and creative direction will bring over the next few years; it’s an exciting time. Watch this space.”
Mark Pedder, managing director of Pedders Suspension is also excited about the new direction for the brand.
Says Pedder: “This is an exciting time for the whole group as it sees us head into a new era of marketing, and one I believe will not only strengthen our brand, but also see us as a group propel ourselves to the forefront of Aftermarket Companies.”
Says Matt Peek, account director/production manager at Noisy Beast: “It’s been a real pleasure working with such a professional company. They have built an impressive business based on strong family principles and values, something we at Noisy Beast can really relate with.”
The campaign is integrated with online, radio and social media.
Client: Pedders Suspension
Group Marketing Director: Scott Pedder Agency: Noisy Beast
Creative Director: Stuart Shepherd Account Director: Matt Peek
Agency Producer: Matt Peek Production Company: Airbag
Director: Nick Wright
3 Comments
Yawn…
Such a shame to see over used clichés abused and good production dollars wasted.
Nice production values. I disagree with the other comment…I don’t think there’s enough cliche vision.
This is a history rich market segment you are trying to reach. This may have been an occasion that perhaps a product test may have actually had off-roaders seriously consider Pedders over the market leaders. Head to Australia’s best 4WD locations – VIC High Country, Old Telegraph Track in QLD, Simpson Desert, Flinders Ranges….this ad says to me, “If you drive a 4WD but don’t go off road, this is the product for you”, NOT “We are serious about off-roading”.
Smooth ride, comfort and safety? That’s highway speak, not off-road.
Standard side steps, no recovery gear, hard to tell if there’s a nominal lift kit, and looks like road tyres. I’m sorry, but this is not a 4×4 ready for anything family.
they are BFG All Terrain tyres