PepsiCo’s Brad Jakeman + Unruly’s Sarah Wood to speak at RESET 2016 in Sydney on October 25
The Australian Association of National Advertisers (AANA) has today announced Brad Jakeman (left), president, PepsiCo Global Beverage Group and Sarah Wood (right), co-founder and co-CEO of global video ad tech company Unruly as the first two speakers for its annual RESET conference. It will be held in Sydney on 25 October 2016
Says Sunita Gloster, CEO, AANA: ‘This is our third year uniting our members around a RESET theme and from all accounts the purpose and format continue to resonate. Setting aside one day to be inspired and challenged by seven speakers from around the world whose brief it is to jolt members into re-thinking their approach is something our members readily do.
“We’re really excited about how this year’s line-up is shaping up. The speakers have all been selected for their ability to add insight to the key themes that AANA members have told us they’re grappling with.
“As the peak body for advertisers, we try very hard to bring fellow marketers at the very top of their game to Australia to inspire our delegates. It’s even more rewarding when they happen to be home grown talent that has succeeded on the global stage.”
Brad Jakeman, originally from Sydney, is president of PepsiCo Global Beverage Group. He leads the category strategy, brand building, design, advertising, marketing, innovation and branded content for PepsiCo’s global portfolio of beverages.
Says Gloster: “Brad has managed some of the world’s biggest brands in categories as diverse as FMCG, entertainment, technology, finance and fashion and has been awarded many times over for his achievements. His passion and track record for category-disruptive ideas fit perfectly with RESET. Brad builds famous world-class brands by challenging the status quo.”
Advertising Age named Brad one of America’s “Top 50 Marketers”, Adweek ranks him number 4 on the list of “vital leaders in Tech, Media and Marketing” and in July 2015 he was named “Advertising Person of The Year” by the Advertising Club of New York.
Sarah Wood, co-founder and co-CEO of video ad tech company Unruly is a trail-blazing entrepreneur in video content and distribution. Her story is one that will inspire and create envy in equal measure. Sarah and her partners started the business ten years ago around a kitchen table. Today the business has 15 offices worldwide and has worked with 90% of Ad Age’s top 100 brands to help get their ads watched, tracked and shared online.
Unruly was acquired by News Corp in September 2015 for a sum most successful entrepreneurs only dream of and Sarah features regularly in media lists of the top women to watch in tech.
Originally an academic, Wood also contributes an online-video culture course to Cambridge University’s Centre for Film and Screen and helped open London’s first ‘pop up’ University which teaches business skills to aspiring entrepreneurs.
Says Gloster: “Brad and Sarah will be joined by another five world class speakers we will announce in the coming weeks, making AANA’s RESET 2016 an occasion no serious marketer should miss.”
Brad Jakeman
President, PepsiCo Global Beverage Group
Brad Jakeman has a passion for developing category-disruptive innovation ideas and marketing programs that challenge the status quo and build famous, world-class brands. As president, PepsiCo Global Beverage Group, Jakeman leads global category strategy, brand building, design, advertising, marketing, innovation and branded content for PepsiCo’s global portfolio of beverages, which includes 10 of PepsiCo’s 22 Billion Dollar brands such as Pepsi, Mountain Dew, Aquafina, Mirinda, 7UP and Gatorade. Under his stewardship, Pepsi unveiled the first-ever global positioning for the brand, enlivened under the “Live for Now” tagline, rolled out the brand’s first truly global, synchronized advertising campaign featuring Beyoncé, unleashed the biggest
global Football campaign in the brand’s history and reinvented the Pepsi Challenge to commemorate its landmark 40th anniversary. In addition, Jakeman has led the global expansion of Mountain Dew and the harmonization of that brand, with the first truly global brand campaign under the “Do The Dew” brand credo. Jakeman also unveiled new global visual identity systems for PepsiCo’s flagship beverages including Pepsi, 7UP and Mirinda.
In a career that has spanned fashion, retail, consumer packaged goods, entertainment, technology and financial services, Jakeman has managed some of the world’s biggest brands on a global stage.
In the last 10 years Jakeman has been responsible for leading brand programs that have won more then 200 awards. Advertising Age named Jakeman one of America’s “Top 50 Marketers,” The Australian newspaper dubbed him one of the “top 20 people shaping global media,” in July, 2015 he was named “Advertising Person of the Year” by the Ad Club of New York; and AdWeek ranked him #4 on the list of ‘Vital Leaders in Tech, Media and Marketing’. He is a board member of the Ad Council, The Advertising Club of New York, and The Association of National Advertisers (ANA).
Jakeman was born in Australia and holds a Bachelor’s degree in Mass Communication and Psychology from Macquarie University, Sydney. He currently resides in New York City.
Sarah Wood
Co-founder and co-CEO, Unruly
Sarah Wood is co-founder and co-CEO of video ad tech company, Unruly, where she ensures the company delivers the most awesome social video campaigns on the planet.
Ninety per cent of Ad Age 100 brands have trusted Unruly to connect with audiences at speed and scale across the Open Web. Unruly has 15 offices, employs 200 people and was acquired by News Corp in September 2015.
Wood has been voted one of 15 Women to Watch in Tech by Inc., one of 10 London-
Based Entrepreneurs to Watch by Forbes and #4 in Digital Spy’s Top 10 Women in Tech. She is a member of Tech City’s Entrepreneur Advisory Panel and a Technology Ambassador for London. Wood is also an associate lecturer at the University of Cambridge, where she teaches a course in Mash-Ups, Memes and LOLitics: Online Video Culture and the Screen Media Revolution.