Pirates welcome Aussies to Bundaberg in the latest brand campaign via Leo Burnett Sydney
CB Exclusive – Diageo Australia has launched its new ‘Welcome to Bundaberg’ brand campaign for Bundaberg Rum via Leo Burnett Sydney.
The campaign is a national campaign and will include TV, Radio, Online, Social and Outdoor.
Diageo – Bundaberg Rum
Marketing & Innovation Director: Adam Ballesty
Marketing Manager: Andrew Oughton
Senior Brand Manager: Katyana Armen
Assistant Brand Manager: Thomas Grace
Leo Burnett
Chief Creative Officer: Andy DiLallo
Creative Directors: Vince Lagana / Grant McAloon
Creative Directors: Scott Huebscher / Pim Van Nunen
Copywriter: Scott Huebscher
Art Director: Pim Van Nunen
Executive Producer (TV): William Doig
Executive Producer (Stills): Adrian Jung
Managing Director: Peter Bosilkovski
Business Director: Sam McGown
Senior Planner: Mathieu Dauner
Head of connect: Emma Montgomery
TV: Men Like Us Like Rum
Radio: Men Like Us Like Polar Bears / Men Like Us Like Brave / Men Like Us Like Tasting
TV Prod Co – Smith and Jones Films
Director: Ulf Johansson
Executive Producer: Philippa Smith
DOP: Andrzej Sekula
Production Mgr: Natalie Isaac
Casting: Ali Fearnley
Offline – The Editors
Editor: Alexandre de Franceschi
Head of Production: Nicoletta Rousianos @ The Editors
Telecine
Ben Eagleton @ BE
Online – ALT FX
Colin Renshaw – VFX supervisor
Takeshi Takada – VFX producer
Drew Downes – Flame artist
Sound/Music – Song Zu
Ramesh Sathiah – Music Director
Nathan Cavaleri, Gerard Fitzgerald – Composers
Abby Sie – Sound Design
Larissa Coupe – Producer
Stills Production
Photographer: Jean-Yves Lemoigne
Producer: Adrian Appel
Retoucher: Electric Art
32 Comments
So good. Loved seeing this during the footy last week.
Once again Leo’s shine against all the hate.
Men like us, like this ad.
Ad of 2014. Great work LB.
More bloody credits than the ‘Pirates of the Caribbean’! Someone’s having a laugh, right?
What I want to know is, Who was the Office Cleaner on this campaign?
Lovely work. A joy to see real humour in an ad for a change. Well done Leos.
velly nice
Love it Leo’s. Great work.
You know you’ve done something great when the only thing people pick on is how many credits you have! Shows how proud you all are to me.
Well done.
Yep, my fave spot at the mo – very cool
love it.. so good. Been in my head all weekend.
I love it. I tip my hat to all involved.
Like it. Nice work, everyone.
Something funny should make you physically react.
I didn’t flinch. I winced
Not very good
Yo Pim
Love this spot. Very well directed.
On’ya Leo’s, lots of fun.
A-team creatives. Well done boys.
I’ve been hearing about this spot everywhere.
I watched it. Then I watched it again.
It just gets better.
Actually makes me want to drink rum.
Bastards!
Well done.
Cheers!
Well done LB, but more importantly, well done client.
You’re increasing the benchmark for a nation thats standards are slipping.
Yeah, it’s good. So much better than that annoying dumb ways to die shit.
God knows why we were all obsessed with that.
Credits are longer than the spot.
Its ok. Nicely crafted. Creative is very forgettable though..
A year from now, no one will remember it.
What the hell is going on? Three excellent campaigns released on the CB Blog on the same day!
…and just another ad. Don’t hate it but it is average.
This is the same agency that made a mcdonalds spot with ginger kids climbing a tree.
My work is really top notch because I say so.
Lots of credits = ego-less agency = lots of great work. It’s called sharing, and loving the work. Duh.
Fucking brilliant ad.
Very fresh work Leo’s!
Best thing I’ve seen from this country in a while. Perfect during the game last night!
It will sell loads of rum and win you some nice awards. Congrats.
I know, right?
“Superbowl” fever, I guess (not that I’m complaining)
Men like me like this ad!
Pure fun.
Pure entertainment.
Pure gold.
I just like how it’s 1:08 long.
Saw it during the finals with me my mates. We all loved it. Everytime it came on there was a hush in the room. “Ignore that thing called murphy’s law”!!! Ha ha!
Go the Hawkssssss!!!!!
Another singalong for Bundy by the same agency…only I believe this one was better http://youtu.be/QRIU5S6vgB8
One year on and people still stop to watch it. Absolute proof that all those industry wankers that criticised it are just that. Check if you are one and if so, think carefully before you give publicise your worthless opinion.