CB Exclusive: Shit! Pizza Hut launches campaign via Host to promote Mitey Stuffed Crust Pizza
January 22 2015, 9:19 am | | 10 Comments
Is this the world’s best pizza or something only an Aussie could love? Pizza Hut has launched a new campaign to promote its new Mitey Stuffed Crust Pizza featuring foreign backbackers doing a taste test.
Suffice it to say, most are disgusted by the taste!
It’s the first campaign from Host, Sydney since winning the business back in November.
Agency: Host, Sydney
ECDs: Bob Macintosh and Julian Watt
Digital Creative Director: Juca Lopes
Art Director: Rich Robson
Art Director: Bryce Waters
Copywriter: Jon Austin
Copywriter: Kiah Nicholas
Director and Producer: James Brettel
10 Comments
Hahaha great stuff!
Genius.
Category changing.
You either love it or hate it.
Does that even qualify for advertising?
A bad Marmite ad.
Black gold.
Pizza Hut only ever run 15 sec tvc’s on free to air which is their primary medium for all tactical /product launches.
Canwe see the 15 sec cut please?
It’s social media content.
Social media content is the future!!
Nice, so nice in fact i just punched my copywriter right in his squishy face, because he didnt have this idea when we worked with PH.