Adstream enters print workflow management market with web-based application Printpath

December 13 2011, 2:59 pm | BY Lynchy | 1 Comment

Pirintpath3.jpgAdstream Australia today announced its entry into the print workflow management market with a powerful new web-based application, Printpath.

 

Printpath, designed and powered by workflow applications specialist Automaton, is a community-based tool, which manages the tendering process from initial brief right through to delivery. Importantly, Printpath offers complete visibility and can be used by brand owners, agencies and print workflow management alike to manage print projects with best practice process.

Says Adstream Australia managing director Peter Miller: “We have learned a great deal about print management from brand owners, agencies and printers who use our print and broadcast advertising services.

Our Quickcut customers have been extremely positive and receptive to this idea. Many of the features we have incorporated have actually been suggested by our customers. As a result, we have had very good feedback on the design and user friendliness of Printpath, but in particular, the command and control of multiple projects and costs. It is working in the cloud at its best.”

 

Achieving quality print outcomes within budget is critically important. Corporates and agencies can use Printpath to optimise all their print projects.

 

Key features and benefits of Printpath include:

 

– Easy set-up – web-based application means no software or hardware requirements

– A 4-step briefing wizard

– Tailored interfaces including Work in Progress, plus excellent reporting and audit trail records

– Customisable specification options

– Printpath matches printers to specifications automatically

– High level security and a range of user permissions

– Clients and agencies can nominate a roster of prints suppliers or select specific printers for specific jobs

– Transparent print buying process complemented by Adstream expert advice to reduce spec errors and missed deadlines

– An archive of all briefed work and ability to manage print specifications

– Artwork approval, tracking and delivery as well as an easy re-print function to clone past jobs

– Simple, customisable interface that holds quotes, comments and attachments

Miller added: “Adstream is all about streamlining processes using powerful and secure web-based applications.  We love the advertising industry and we know how to add value. Printpath will allow us to support print management in the very same way we support advertising management – independently and transparently.”