Cool Ridge keeps your Wingman watered this Movember through new campaign via BMF
BMF and Schweppes have teamed up to develop the latest Movember campaign for Cool Ridge Spring Water – major partners of the annual event.
The integrated campaign brings to life the idea that a moustache can help you in everyday life.
Growing a ‘mo’ not only gives you something to talk about during Movember but it can also make you look 30% different – which in many cases is 100% better.
Says BMF creative director, David Klein: “We wanted to find an idea that not only promotes Cool Ridge and its association with Movember but also encourage men to stay properly hydrated. We think the idea of keeping your wingman watered does this.”
Murray Raeburn, Cool Ridge brand manager says: “Cool Ridge is proud to be a major partner of Movember. The idea of keeping your wingman watered is a unique and engaging way for Cool Ridge to raise awareness and funds for this fantastic cause.”
LISTEN TO RADIO SPOT:
The national campaign officially launches late October across outdoor, radio and digital. UK illustrator, Mr. Bingo created five unique characters. Each character has his own Facebook profile and will share advice on the best way for you to keep your wingman watered during Movember.
5 Comments
I didn’t really get that the wingman is the mo, until I listened to the radio. I think the posters need the word ‘furry’ in there. But then again, maybe I’m just thick.
Can we see a better resolution board Lynchy?
I think this is a very clever campaign. The way that it creates a message and a story around the product really makes it stand out. I see this as a sort of lifestyle branding- by positioning the water as a way to keep your wingman hydrated is a way to slip the product into everyday life and promotes a good cause.
5 cents from every bottle! How delightfully bullshit generous.
2:31.
Have you donated 100k to a charity?