BWM launches new campaign for Selleys No More Gaps Fast Dry and Ultra Repair Glue
BWM will launch a national campaign for Selleys this week following the award-winning success of the first Selleys campaign for its 3 in 1 product.
The national campaign will be spearheaded by a 30-second TVC for Selleys No More Gaps Fast Dry and a 30-second TVC for its Ultra Repair Glue.
Says BWM executive creative director, Rob Belgiovane: “Every bloke in Australia has odd jobs around the home that have been on the ‘to do’ list for ages. We have created work that encourages them to give DIY a go, and demonstrates how easy it is with Selleys.”
This campaign comes off the back of the Selleys ‘Do it yourself before someone does it for you’ campaign which won at the London International Awards, Cannes Lions, One Show and Spikes Asia as well as being shortlisted at D&AD this year.
Creative credits:
Executive Creative Director: Rob Belgiovane
Creative Director: Rocky Ranallo
Creative team: Tim Bloore, Mike O’Rourke
Strategic Planning: Matt Robinson
Head of Onscreen and Experience: Abby Hunt
Production Company: @radical.media
Director: Brendan Hearne
Producer: Johnny Greally
Executive Producers: Ian Fowler and Holly Alexander Post production: Method
Audio: Sound Reservoir
Account Director: Lisa FitzGerald
General Manager: Simon Hadfield
Marketing Director: Shaun Carey
Category Manager: Karl King
Brand Manager: Fiona Tsiamoulis
15 Comments
Good execution of situational humour, doesn’t try too hard, rings true with the audience, good performances, and although it ventures a tad into stereotypical it does at least give a smile. Memorable, simple, mission accomplished I reckon.
what kind of “experience…” does the Head of Onscreen and Experience provide?
Nice. But not as good as their previous work for Selleys.
Simple. Sweet. …sure.
MORE GAPS: Nice!
ULTRA REPAIR GLUE: Fail!
Where was the gag in the second spot?
What’s the reason for bringing in a US director for this spot?
@8:26 — i think the quality of the direction really shows. Elevates the idea.
Just throwing it out there, but wouldn’t the second ad have been a cracker if the kid saw that the toy didn’t break on the 3rd go and then seriously lost his shit instead of the smile?
dear Umm, you’re quite right and I think that’s what any viewer would have been expecting….odd, isnt it…
11:52 – you are 1000% correct.
Coco – We have lots of directors who are more than capable to deliver on this kind of idea. I fail to see the benefit of bringing over this guy.
Tell me what he brought to this that ones here couldn’t have? It’s not like they’re importing Kuntz.
but did the toy look like it broke on the third throw, then fix itself?
director from the US?
Oooh, I don’t want to know to be honest!