Que sera sera, whatever…
December 4 2009, 11:07 am | | 18 Comments
It’s hard not to be happy when you’ve got MySKY, according to this commercial via DDB New Zealand.
It’s hard not to be happy when you’ve got MySKY, according to this commercial via DDB New Zealand.
18 Comments
Hilarious!
Brilliant. My 8 year old daughter can’t stop playing it. ( Although I must admit she does have an unheathy attraction to sharks.)
“Some terrible things will be,” indeed
You make me want to be a better copywriter.
I concur 11:36, Hilarious.
Brilliant. U.S. director. As much as I hate to admit it, Foxtel could just re-badge this. S**ts all over Foxtel’s current campaign.
Awesome Wonderful Fun Utterly Lovely
Yep. Foxtel just doesn’y get it. They’re selling entertainment as if they don’t know what the word means. It shits me to say this but the Kiwis just get it. They get life and how advertising fits into people’s lives. Well done. Brilliant ad.
I agree. If you’re going to make a commercial about a really watchable tv channel, it should be immensely watchable.
This does it, foxtel leaves me a little flat.
This feels more appropriate for a comedy sketch show as it’s exactly what they’d do to rip the piss out of our industry. Very funny and very well written but somehow feels wrong for an ad.
Foxtel don’t get it? What a record sales year for them…..mmm isn’t advertising about selling stuff not pleasing ad types?
Why wrong for an ad Craig?
Because it’s different and noticeable?
I disagree, if it’s appropriate for a comedy sketch show, as you said, there’s even more reason to make it an ad as that’s what ‘cut-through’ and ‘roi’ or whatever those boring men in suits talk about all day.
Craig,
I think I can safely assume you’re not Craig Davis judging by your comment. You should try to differentiate between ‘our’ industry, and ‘your’ backwater whatever-it-is you do.
This is brilliant, will resonate well and win every award this year.
11:40,
With absolute humility can I please point out the creative of an ad doesn’t always lead to ‘record sales’. Gerry Harvey is gearing up for his biggest year yet.
Sometimes it can come down to price, perceived discounts, ease of use / less ‘lock-in’ on your contract (in the case of Foxtel) and, especially in this case, a huge media buy.
If you combine all of these things with the fact your mailbox is being stuffed 5 times a week with a new perceived discount, busses are covered from head to toe with ‘Have you got Foxtel?’ and I can’t watch half an hour of TV without seeing a Foxtel ad, I would say the media department is doing a fantastic job.
I’m not an expert, but ‘Have you got Foxtel?’ with a smiling guy on a fence is to me, a little less clever than showing a cookie and saying ‘Got Milk?’
Something about smart dollar vs a dumb dime… Or was that a smart dime vs a dumb dollar?
it’s the oldest strategy in the book that’s written quite well. it gets a few laughs but it isn’t at all fresh!
“win ever award this year” … are you piping rocks?
“win ever award this year” … are you piping rocks?
No idea what you’re talking about, but judging by your entry level spelling, you’re an expert.
absolute fucking genius.
What Craig doesn’t get is the idea. It’s so simple; whatever happens in your life, if you’ve got MySky, nothing else matters.
It treats the consumer with respect, that they can figure that out for themselves, that they enjoy being entertained. Craig’s version would be a Harvey Norman style sale ad that respects nobody. It’s another way to make the till ring, but I think most consumers would prefer and respond to this style.
Time will tell, but Sky has always done this beautifully funny style of advertising in NZ and its market share tops the airwaves even though it’s pay TV.