R/GA Australia VP managing director Rebecca Bezzina to depart the agency in the March
VP managing director R/GA Australia, Rebecca Bezzina, has resigned from her role and will leave the network in March. She’ll work with Tuomas Peltoniemi, EVP managing director APAC, over the coming months to transition responsibilities while the search for a new MD continues.
Says Peltoniemi: “Becs is a formidable force of nature who’s been instrumental in building the business in Australia, and infusing it with heart and soul. We’re all sorry to see her go, but excited to see what she does next.”
Bezzina was a near-founding member of R/GA Sydney, joining as client services director in 2013. After a break in 2016, she returned to the agency as MD, spearheading two and half years of growth, marked by new business wins including the NRL and Wine Australia, and the expansion of longstanding relationships with Google, Telstra, Toyota and Samsung. Under her leadership, the agency has also flourished creatively, diversified through the addition of capabilities including a content studio and consulting arm, and opened a second Australian office in Melbourne.
Named by Campaign Asia as a “Woman To Watch” in 2017, Bezzina has also championed internal enterprises, such as the introduction of a Junior Board, the launch of an inclusion and diversity group, and a host of wellbeing and development initiatives.
Says Sean Lyons, global CEO, R/GA: “At 6 years old, R/GA is still a young agency in Australia, but under Becs’ leadership we’ve come of age. She leaves having set us up for continued success, but we’re saddened that she won’t be with us for the next phase. Her energy, fearlessness, humour and heart will be very much missed by all those who work with her.”
Says Bezzina: “I’m so proud to have led R/GA in Australia, grateful for the trust placed in me by our clients and team, and for the journey we’ve been on together these past 5 years. I’m looking forward to working closely with Tuomas in the coming months, before I begin to explore opportunities beyond the industry.”
8 Comments
Massive loss to R/GA.
Another superstar choosing to leave the industry for good.
Bec has been a driving force in the digital world for some time. Big loss for R/GA. Will be watching what you do next!
Where does it say she is leaving the industry for good?
Last paragraph “….before I begin to explore opportunities beyond the industry.”
I had a privilege of working with Becs years ago but her energy, drive and passion is hard to forget and loose touch of. Well done Becs!!!! So proud of you and so excited for your next adventures <3
Whatever company or industry she joins should be counting their lucky stars. She is a true talent with endless energy and heart. Go Becs!!
Congrats on everything you achieved at R/GA. It was a privelege to share some of the journey with you.
Smart move Bec. The industry sucks, you’ll be happier and you deserve it.