Richards Rose makes a point for Kids Cancer in new content piece for The Kids’ Cancer Project

For the last 18 months Richards Rose has been working with The Kids’ Cancer Project to help them tell their story. This has culminated in the launch of a content piece, which lands the line ‘because it’s science that will save them’.  The lead piece features childhood cancer survivor and friend of The Kids’ Cancer Project, Dr. Alex Willows.

The Kids’ Cancer Project was founded in 1993 by Col Reynolds to collaborate with talented scientists to fund the boldest research to defeat this indiscriminate disease.

Says Ex-Wallaby, Owen Finegan, the CEO of The Kids’ Cancer Project: “Dr Alex Willow’s inspiring story is testament to the journey involved and that when we pull together we’re getting closer to a cure and I’d like to thank Richards Rose for their unwavering commitment and their focus to bring this authentic story to life.”

VIEW THE FILM

Says Digby Richards, Richards Rose: “We have one cause at Richards Rose and it’s The Kids’ Cancer Project. We have worked closely with Col, Owen, Linda and the team to build a position that gets to the essence of why kids cancers are different and why The Kids’ Cancer Project is such a focused cause to champion bold science to cure this indiscriminate disease for our kids.”

The campaign will be released across various channels in the coming weeks. If you would like to know more please visit https://www.thekidscancerproject.org.au.

Agency: Richards Rose

Marketing & Communications Manager: Linda Fagan