Ryobi promotes its new line trimmer in latest integrated campaign via Fenton Stephens

Ryobi has launched a new integrated campaign, created by Fenton Stephens, for its latest product innovation, a new line trimmer that can switch from corded to battery power.

The campaign runs on national television, supported by animated banners and consecutive double half page magazine ads.

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The creative revolves around a power play, with a guy using the line trimmer to clear some yellow flowering weeds, all of which are taken care of with efficient ease. Apart from one petite, little specimen fluttering in the morning sunlight just beyond the reach of the line trimmer’s reach.

The surviving flower almost breathes a sigh of relief, as is the way with anthropomorphic scenarios, before the battery is slotted into place and well, the rest, as they say, is history.

Client: Techtronic Industries

Sound: Rodney Lowe – Production Alley