Saatchi’s CCO Mike Spirkovski takes AWARD chair role from The Sweet Shop’s Wilf Sweetland
Mike Spirkovski, national chief creative officer at Saatchi & Saatchi Australia, has been appointed chair of the Australasian Writers and Art Directors Association (AWARD), taking on the role from Wilf Sweetland who steps down after seven years on the Committee with the last two as chair.
Says Spirkovski, (pictured left), an AWARD Awards judge and Committee member since 2016: “It is an honour to be named chair, and I look forward to continuing the work of AWARD – an initiative that has been nurturing the careers of aspiring creatives for 38 years and counting.”
“I’d also like to thank Wilf for his ongoing contribution and commitment to the industry – it has been a privilege to work with him and I have learned a great deal under his leadership.”
Powered by The Communications Council, AWARD is a non-political, non-profit organisation that aims to set standards of creative excellence, to promote creativity in the business arena, and to educate and inspire the next creative generation.
AWARD School, in particular, is a life-changing platform and starting block for many aspiring creatives, with latest industry data revealing that more than 50 per cent of current Australian CDs and ECDs have graduated from the course at some point in their career.
Says Sweetland (left): “It has been an honour to steer the much-loved and respected AWARD organisation during such an exciting time. I am very proud to look back on the Committee’s achievements over the last two years, notably, moving AWARD Award to Semi-Permanent, launching the Emerging Creative Director’s course, addressing gender diversity in AWARD School judging and setting the groundwork for reintroducing the popular AWARD Craft courses.”
In thanking the Committee, he added: “I have had the privilege of leading this organisation for two years and working with so many generous, fantastic minds on the Committee. It has been very humbling to see so many talented people give so much of their time and resources for AWARD. I would like in particular to thank current and past Committee members, Cam Blackley, Esther Clerehan, Niccola Phillips, Brendan Willenberg, Jane Burhop and Julie Faktor, for their support and encouragement during my time. I would also like to thank Jo Libline and all The Communications Council staff and Tony Hale for his support and guidance.”
Adds Spirkovski: “I am looking forward to continuing Wilf’s and the Committee’s good work and taking AWARD to the next level – for the next generation of creative talent, in particular.”
AWARD counts some of the finest creative minds from Australia, New Zealand and South East Asia amongst its members. Since 1983, AWARD School has been recognised as the pre-eminent training programme for aspiring creatives and its alumni reads like a who’s who of the Australian advertising industry – including founder and creative chairman of renowned agency Droga5, David Droga, who still has his original AWARD School entry submission and winning book from 1987.
Says Tony Hale, CEO, The Communications Council CEO: “We are delighted to welcome Mike as our new AWARD chair. He is a highly respected and awarded leader who is recognised in the industry for both his creativity and effectiveness, and he is a fantastic mentor for up-and-coming creatives.
“I’d also like to take this opportunity to thank Wilf for continuing the AWARD culture of cultivating and mentoring our industry’s very best. Also, for moving AWARD into a contemporary direction via initiatives such as the establishment of the AWARD Emerging Creative Directors Residential – which helps address a significant gap in providing the right learning pathways to build effective creative careers.”
Spirkovski’s career spans 17 years, having led agencies such as Clemenger BBDO, Droga5 and Leo Burnett, before taking the top job as chief creative officer at Saatchi & Saatchi Australia in April 2017. He also sits on the Saatchi & Saatchi Worldwide Creative Board and the Worldwide Toyota Creative Leadership Team.
The full list of AWARD Committee members is as follows:
Mike Spirkovski – chief creative officer, Saatchi & Saatchi (chair)
Cam Blackley – executive creative director, BMF Advertising
Loren Bradley – executive producer, The Sweet Shop
Jane Burhop – creative co-founder, Common Ventures
Esther Clerehan – CEO/creative recruiter, Clerehan Pty Ltd
Peter Galmes – creative, YourPALs
Barbara Humphries – creative director, The Monkeys
Niccola Phillips (AWARD School Head) – head of art, M&C Saatchi
Brendan Willenberg (AWARD School Head) – creative director, Clemenger BBDO
12 Comments
How can he run an award show that he’s not allowed to enter?
Ha Ha. Enter the H&R Block work…
If Donald Trump can become President, anything is possible.
Congrats Spirks, I’m sure you’ll continue the great standard AWARD has held in recent history.
And well done Wilf, you’ve done exceptional things in your time at the helm.
Relax people, it’s only a prototype chair. I mean, it launched with an ongoing community pilot in remote outback South Australia. Government agencies and NGO’s have sought involvement with it. And AWARD Product Planning Department is currently exploring distribution and integration of this chair. In fact, their ambition is to have every child aged 2 to 8 wearing it. So, chill out. No biggie here. It’s only a prototype.
Congrats mate!
Seriously…?
The guy is offering his time and experience – for free – to help educate and inform others in our industry and you negative anonymous muppets get on here and take a cowardly dig.
You’re a disgrace.
Wilf, congratulations on an epic job that has started a positive transformation of AWARD. Massive achievement. 🙌🏻
Good luck with your new role as AWARD chair Spirko. You’ve got a talented and rock-sold committee to work with there.
Congrats Michael and well done Wilf, thanks for your passion, Gary
Spirko’s a great home grown creative leader who is exactly the kind of role model young creatives need and a top choice to be Award chairman. Right now creativity is under threat; by clients, by the bean counters, by forces in our industry that never existed even 5 years ago. Actually immaturity and cowardice is what’s really threatening creativity in Australia. What’s most disappointing is the anonymous creatives on this blog taking digs at a guy trying to do more than his day job for the good of creativity in our industry. Spirko good luck mate, the people that matter and the genuine talent are proud that your taking this on.
Ok, stop there. What a complete load of indignant bollocks. A guy took a position on an industry committee. So what? Some people made some poignant anonymous comments. Shitty. Yes. But, so what? It happens everyday in every blog around the world. People volunteer to do amazing things for others all the time all around the world. So what? So stop with your indignant and slightly ridiculous high horses. I don’t know Michael but, hey, he just took a position on an industry committee. He’s not Prince Valiant or the night in shining armor that is going to save the industry from his impending demise. Good luck to him. But one thing I’ve learned over the years from this bizarre place called the blog is that when you make your bed, you got to sleep in it.
Who knows what the motivation is behind this appointment.
I don’t know him either.
If he’s been a supporter of AWARD down the years, regularly contributing to talks and hosting AWARD school classes then great. He deserves it.
On the other hand, if he’s doing it for the title and self-publicity, it’s fair to be called out on it.
It still doesn’t change the fact you’re a poignant cock.