Samsung Australia launches ‘Train like a Diamond’ 360-degree video via iris Sydney
Samsung Electronics Australia has, in partnership with netball stars, Laura Geitz, Sharni Layton and Caitlin Bassett, launched Train like a Diamond – a 360-degree video marking the first time our female athletes are available in Virtual Reality (VR). The initiative is part of Samsung’s sponsorship of Netball Australia. The campaign was created by iris Sydney and the 360-degree video was produced by Rapid VR.
The Train like a Diamond VR experience was unveiled at the Future Diamonds Studio at the Constellation Cup (Sunday, October 9). The 360-degree training session brings Netball fans closer to the game through Samsung’s innovative technology that enables an up close and personal experience thanks to VR.
The Train like a Diamond initiative is part of Samsung’s Rethink Role Models campaign which was launched in May this year.
Says Philip Newton, corporate vice president and CMO, Samsung: “Fans of netball will now get to experience how our best female athletes train. We are thrilled to work with the players on offering a first of its kind to the sport, connecting fans with their role models.”
Samsung ambassador and Diamond’s player, Sharni Layton said the VR, 360-degree experience was an exciting new way to interact with fans.
Says Layton: “The game of netball is so fast-paced, dynamic and exciting. We’re thrilled to work with Samsung and their innovative technology to give fans behind the scenes access to what our training sessions are like.”
The content gives the viewer behind the scenes access to a training session and immerses them amongst the team and challenges them to keep up. It enables the viewer to take their time and look at every player around them moving at a fraction of their normal speed.
The content can be viewed on Samsung Galaxy smartphones that are compatible with Samsung Gear VR and can also be accessed via YouTube.
The Train like a Diamond VR experience will feature at the Future Diamonds Studio, and be available to the public, at the:
- Samsung Primary Schools Cup, Saturday 15th and Sunday 16th October, Ipswich, QLD; and
- International Fast Five, Saturday 29th and Sunday 30th October, Hisense Arena, Melbourne
Client: Samsung Electronics Australia
Agency: iris Sydney
Production: Rapid VR
Director – Craig Rasmus
Executive Producer – Susannah Phillips
Producer – Rita Gagliardi
Director of Technology – Dan White
Editor – Bek Hawkey
VFX – Cutting Edge
Spacial Sound Design: Nylon Studios
6 Comments
With a Samsung sponsorship these girls will be on fire.
With Samsung as a sponsor these girls will be really on fire.
Great work Craig…..love the cable rig in the 2d spot…
With the spectacular implosion of the Galaxy Note 7 phone (see what I did there?) and its withdrawal from the market, why would Samsung be advertising ANYTHING at the moment?
Surely they’d focus on some good news @Old CD Guy… throwing around a bit of smoke and mirrors.
@Old CD Guy – what would you suggest? Total black out / freeze on any marketing or comms?
Feels like this netball campaign is a positive thing for Samsung to highlight… even more so now!