Santa accidentally leaks the ‘naughty list’ in latest film for Air New Zealand via Host/Havas, Sydney
Air New Zealand has launched its new Christmas video developed by Host/Havas Sydney, which sees the world’s naughtiest children unite in a bid to get back in Santa’s good books, after the Big Man accidently leaks his official “naughty list”.
‘The Nicest Christmas Ever’ shows Air New Zealand flying to the rascals’ rescue, assembling an International Naughty Kids Summit to tackle the threat of empty stockings.
Knowing that Santa is always watching, the delegation of little darlings pledges better behavior – but when talks stall with the US representative, it falls to New Zealand to save the season.
More than 300 children of Air New Zealand employees auditioned to take part in the clip, with 17 selected to star as extras alongside the airline’s ground and cabin crew. Santa makes an appearance, as well as “Noel” the elf from last year’s Air New Zealand Christmas video.
Air New Zealand general manager global brand and content Jodi Williams says the airline has a reputation for poking fun and wanted to inject some Kiwi humour into Christmas celebrations.
Says Williams: “From childhood memories of writing to Santa, through to the drama of a festive tech fail, the heartwarming video plays on silly season moments in a very Kiwi way.
“Showcasing our people is a hallmark of Air New Zealand’s brand campaigns and it was fantastic to be able to share the limelight with more of the Air New Zealand family this time.”
The video follows Air New Zealand’s ‘A Very Merry Mistake’ from Christmas 2017 which shared Santa’s struggle to decipher the New Zealand accent. This campaign attracted 13 million views and won the Global Content award at the PRWeek Global Awards in London.
Client: Air New Zealand
Global Brand Project Team: Jodi Williams, Jessica Yip, Samantha Saunders, Maria Ryan-Young, Karina Wenker, Saffron Dunlop, Andy Havill, Maria Hahn.
Creative Agency: Host/Havas
ECD: Jon Austin
Senior Copywriter: Hadleigh Sinclair
Senior Art Director: Jack Delmonte
Senior Account Director: Laura Mahony
Planning Director: Jessica Page / Bernadine Brewer
Broadcast Producer: Stephanie Cameron
Print Producer: Gary Wallis
Production Company: FINCH
Director: Alyssa McClelland
Managing Director: Corey Esse
Executive Producer: Karen Bryson
Producer: Jimena Murray
Director of Photography: Andrew Stroud
Production Designer: Brant Fraser
Editor: Drew Thompson
Edit House: ARC Edit
Post-Production: NAKATOMI
Colourist: Ben Eagleton
Music and Sound Design: Song Zu
Photography by Fraser Clements
Photography Production: The Incredible Picture Company
Media agency: Carat NZ, Dentsu Aegis Network
21 Comments
They’re a mandatory before I decide whether I love it or hate it.
Be interested to know if the guy that said this was involved – “I’ve found John Lewis ads a bit touch and go over the last few years”
sure was
AWFUL
Cringe worthy
The punters will love it. It makes my ovaries tingle.
Best Christmas spot to come out of the Southern Hemisphere by a reindeers length. Easy. Well done. Again.
My eyes are hurt, make it stop! Just Awful!
Just beautiful. Nailed it.
Strong.
That was one of the longest, most convoluted set-ups I’ve ever seen. Way too complicated for people to get into.
THE BOYS
People seem to be able to understand it just fine. Google it. Maybe it’s just your brain…
Look at the comments on Facebook by the punters compared to you miserable lot
Yeeeah J&H nice one lads
It’s just okay…
I AM THE SKUX LORD AND I APPROVE THIS AD.
That stinks worse than Christmas prawns in the sun. Last years was brilliant. Such a shame. I had to stop watching it was so painful.
The concept of Santa accidentally leaking his naughty list is cooler than the execution turned out to be. Overcomplicated and boring.
Another good one from Air NZ!
What’s the best time to serve Cheese? Christmas it seems…. Way too Disney channel for me in terms of execution. There was an idea but it was drowned in cheese fondue.