Second big win for new Clemenger BBDO Sydney ECDs Paul Nagy and Michael Spirkovski, as the agency picks up $36m Hungry Jacks account
Clemenger BBDO Sydney has picked up the Hungry Jacks account, which is worth$36m in billings, the second major account win for new ECDs, Paul Nagy andMichael Spirkovski, who took over from Richard Maddocks in mid-June. InSeptember they won the $50m account for Virgin Blue Group.
The agency is also waiting for news on the Ikea pitch, which is now between Clemenger and Three Drunk Monkeys with a decision expected to be made Monday.
Hungry Jacks has over 300 stores across Australia and Clemenger BBDO will be responsible for all advertising, promotions, point-of-sale and local area marketing.
“This is a great win for the agency and an amazing way to wrap up the year,” says Spirkovski (above left with Nagy). “It’s been a very busy five months at Clems for Pauly and I, but every second has been exciting. It feels good to get some momentum especially on the new business front with a couple more opportunities in the pipeline. The Hungry Jacks win is a testament to the entire agency for all their hard work and drive to land such an iconic Australian brand.”
25 Comments
Killing it Spirko… Great work.
Where does this leave MJW?
Just don’t eat the nuggets
Maddox = Hoax
Your on your way big boy!
Clems is on FIRE!
Holy shit. If Clems Sydney make it to Clems Melb level, we are all fucked.
‘get a perm!’ Nice job Spirko & Co.
3:28pm You have no idea what you are talking about. Clearly never worked at Clems in the last 2-3 years. So pipe down!!! Oh and if you are going to insult someone, please learn how to spell their name.
Yeah congrats to the ECD’s on winning a pitch that was all about strategy… way to spin a story for all the glory.
well done boys..starburst heaven.
Onya boys.
Now you need to back up the wins with kick arse creative work.
Clemenger – these guys! they are untouchable in the industry. They’re magic makers…
dear 5.20. wake up.
Hope they get really fat.
4:08
They won on strategy? Hmmm. Guess that means they’re an actual agency. Crazy, right?!
Big hand for Al Crawford – the real mastermind behind the pitch (a strategic pitch too from what I heard).
It will be interesting to see if Hungry Jack’s drop the line that has made them $millions.
It might be a case of; “The burgers were better at Hungry Jacks!”
Haha, good luck Clems!
so a strategic pitch, and done by al crawford.
could we change the headline to give credit where it’s due?
Honey Bear! So glad to hear people are finally talking about you in positive terms.
xo HB.
Any great idea has a great strategy and any great creative can come up with a great idea. Planning is a relatively new invention of our industry, which came about so agencies could add value and gain trust by having an academic face to creativity. And now certain organisations would have us believe that the thinking involved in any great idea comes from the planning department. But many, many of the world’s best ideas didn’t even have planners working them. Pitches have also been won on the strength of the strategic thinking without a planning department. Planning can definitely work, and there are some great planners, but lets not assume that any decent strategy comes from the planning department because we’re now told to believe that. At the end of the day a great strategy is the backbone of a great idea and creatives should be able to do that job if they’re any good at what they do. It’s a lucky agency that empowers great creatives to develop great strategic ideas from meaningful briefs written by good planners. Anyhow well done Clems, wherever the thinking came from.
Your Sister In Law would be proud.
You boys are legends! All the negative comments are just stemmed from jealousy!
I’m betting the strategists will see ’em drop their theme.
I’m lovin it!
Are you kidding me? This is the lowest common denominator of frat house humour, and it’s a fast food burger spot to boot. Yeah, these guys have really reinvented the wheel with this one. Junior office workers acting as if they were eleven instead of 21, and what else is new with Gen Y in the workplace? At least it’s true to life.
The blog, like our industry it would seem becomes dumb and dumber as the 24 previous commenters applaud the creatives as if they’d just discovered fire, and discuss ‘strategy’ as if they were planning the invasion of a foreign country.
Hungry Jacks, “an iconic Australian brand”?, with it’s logo, typeface, menu, operational procedures all derived from the Burger KIng corporation in the States, who sold the licensing of their company to Jack Cowan and instructed him to choose a name for the business in Oz from one of their approved corporate titles. The name ‘Hungry Jack’ came from the parent company Pillsbury’s brand for its cake mix. About as Aussie as the 4th of July.