Selleys launches interactive ‘Handyman House’ site addition to provide DIY advice via BWM
BWM is launching Selleys Handyman House today on the Selleys’ website, giving people access to step-by-step DIY advice at their fingertips through their computers or mobile devices.
The virtual Selleys Handyman House, created by BWM, will include 20 ‘how to’ videos ranging from easy to moderate home DIY projects demonstrating how people can easily complete projects using Selleys products.
Says Simon Hadfield, general manager of BWM: “People now look online for advice and information so we thought it was important to ensure that Selleys’ wealth of DIY knowledge could be shared anytime, anywhere.
“The Selleys Handyman House is the modern day evolution of the Selleys Handyman Bar that many of us grew up with. Now with easy-to-follow instructions available online and in the comfort of your home, it makes projects easier to complete yourself without needing someone to show you how.”
The Selleys Handyman House will be housed online within the Selleys website. The videos are all up to three minutes duration.
Says Stuart Sutherland, Selleys marketing director: “Selleys has always played an important role in helping people complete their DIY projects. We’re very excited that the Selleys Handyman House will make it easier than ever before.”
Director: Simon Frost
Production Company Producer: Donna Frost
Editor: Simon Frost
BWM – Agency
Rob Belgiovane – Executive Creative Director
Rocky Ranallo – Creative Director
Simon Hadfield – General Manager
Pete Watman – Copywriter
James Page – Executive Digital Producer
Tiffany Campbell – Agency Producer
Abby Hunt – National Head of Onscreen
Selleys – Client
Stuart Sutherland – Marketing Director
Ewan Sprong – Category Manager
Jon Dunkley – Digital Communications Manager
Production Company: Blue Boat Productions
5 Comments
Finally!
Great work. Nothing gimmicky…just plain old fashion useful information.
It’s been done before, and better.
With a REAL house.
http://taxi.ca/work/canadiantire/house-of-innovation/
To copycat:
oooooooohhhhhhhhhhhhhhh
Putting up a bunch of videos hyperlinked to each other. How wonderfully 2004.
Lovely performances. Nice simple humour making simple product demo’s fun. Well done. Made me smile.