DDB Melbourne and Colenso BBDO New Zealand score Nominations for Direct at D&AD in London
Campaigns including Colenso BBDO New Zealand’s “Donation Glasses”, DDB Melbourne’s “A Message From Jennifer”, OgilvyOne Worldwide London’s “The Gnome Experiment” and R/GA’s “One Copy Song” have been judged amongst the best in the Direct category at the 51st annual D&AD judging event taking place this week at London’s Olympia Exhibition Centre.
Nominations in the category went to:
· A Message From Jennifer by DDB Melbourne for Parkinson’s Victoria
· Donation Glasses by Colenso BBDO for Mars NZ, Pedigree Adoption Drive
· My blood is Red and Black by Leo Burnett Brazil for Hemoba / Esporte Clube Vitória
· iQ Streetview by Happiness Brussels for Toyota Belgium
· I Have Already Died by Publicis for ALS Foundation Netherlands
· One Copy Song by R/GA for Adam Tensta
· The Gnome Experiment by OgilvyOne Worldwide London for Kern & Sohn Precision Scales
There were a further 24 campaigns that were awarded In-Book status by the judging panel for the Direct category, including five from Australia and two from New Zealand.
Colenso BBDO
DB Breweries, Export Dry
The Wine List
Writing for Direct
DDB New Zealand
YWCA
Demand Equal Pay
Direct Integrated Campaigns
Whybin\TBWA\Tequila Sydney
Insurance Australia Group, NSW Comprehensive Insurance
NRMA – Car Creation
Direct Integrated Campaigns
Clemenger BBDO Melbourne
Australian Writers and Art Directors Association, 2012 AWARD Awards
Pencils Equal Profits
Direct Mail
George Patterson Y&R Melbourne
NSW Rural Fire Service
Planning to Make a Plan (Computer, TV, Car)
Direct Response/TV & Cinema Advertising
George Patterson Y&R Melbourne
Defence Force Recruiting
Mobile Medic
Direct Integrated Campaigns
Clemenger BBDO Melbourne
Australian Writers and Art Directors Association, 2012 AWARD Awards
Pencils Equal Profits
Writing for Direct
Entrants will have to wait until the award ceremony on 12 June to find out whether they have been awarded a coveted Yellow Pencil.
Says Emma de la Fosse, Foreman of the Direct Jury at D&AD 2013: “There is a lot of excitement at the moment around ‘content’ but actually it’s nothing new; it’s really just a new name for a story, something visual or a film.
“This year I’m looking for work that is thought-provoking, interesting or amusing because at the end of the day, if it’s none of these things, then it stands to reason that it won’t have done its job in making people smile or to stop and think. It has to work even harder than traditional advertising and be truly creative. The work that will do well this year will be campaigns and ideas that make you want to be associated them in some way, that’s the real power of content.”
1 Comment
Where’s the list of in-book?