Sheridan offers customers a ‘longer lasting Christmas’ in latest campaign via TBWA\Sydney
Sheridan, with the help of the Sheridan Choir, has committed to making Christmas last longer in its latest campaign via TBWA\Sydney.
Says Sheridan GM of marketing Renee Awadalla: “Christmas is the busiest period for brands. This year we wanted a memorable campaign that allowed us to celebrate gift giving, personalisation and quality in a way that would cut-through during this busy period. We hope consumers love the monogrammed Sheridan Choir as much as we do.”
Adds TBWA\Sydney chief creative officer Andy DiLallo: “We wanted to put a smile on everyone’s face this Christmas, while reminding them of the longer lasting quality of Sheridan.”
Agency: TBWA\Sydney
Chief Creative Officer: Andy DiLallo
Chief Strategy Officer: Matt Springate
Strategic Planner: Kathryn Claughton
Creative Director: Steve Hanzic
Creative Director: Nev Fordyce
Art Director: Andrew Torrisi
Writer: Chloe Saintilan
Client Partner: Gemma Rees
Business Director: Alex Stickler
Integrated Producer: Vanessa Hawke
Director/Editor: Lachlan French
Sound Design: Beau Silvester
Photographer: Georges Antoni and Felix Forest
Stylist: Kirsten Bookallil
DoP: Dale Bremner
Choir: Song Company
Music Composition: We Love Jam
Media Agency: OMD and NMPI
Sheridan
Group General Manager: Paul Gould
General Manager Marketing: Renee Awadalla
Marketing Communications Manager: Stephanie Maule
Sheridan Marketing Team: Sheridan GD Studio
12 Comments
Fun ad but no diversity. 🙁
Love it.
fresh, smart retail, congrats all
Surely not even Campaign Brief trolls can hate on this.
A very white Christmas if you look at all the faces. WTF?
The agency people got to the comments early.
But the launch idea didn’t make it into the next commercial.
Agree on the diversity comments, but at least they had a down syndrome kid in the video, so something at least.
I’ll buy some sheets – so long as I don’t have to hear another 29 days of this.
I just want to slap them.
Awful.
A bunch of white people in white robes, ay?
No matter how loud they sing, the lack of diversity is deafening.
Meh.