Simon Veksner: The Confidence Thing
May 5 2014, 11:25 am | | No Comments
By Simon Veksner, Creative Director, DDB Sydney
If you want to be good at pinball, it’s not enough to be skillful with the flippers. You have to shove the machine a little bit. Not too much, or it’ll ’tilt’. But a little bit.
Similarly, to be successful in a field as competitive as advertising it’s not enough to be good at writing ads. There are all kinds of little things you need to do, to give yourself an advantage. READ ON…