SKIN GOOD ENOUGH TO EAT
February 1 2008, 1:27 pm | | 31 Comments
This morning BMF Sydney unveiled ‘Ella’, a giant, naked woman in rounds of the MCA in Sydney, whose skin is made up entirely of peaches (approximately24,000); she is a creative and engaging interpretation of Ella Baché’sbrand proposition, Skin Good Enough To Eat.
View the concept HERE
See the making of the statue HERE
31 Comments
Very cool. Good work.
Although I hated all the early poster versions of “Skin good enough to eat” I have to say this is pretty cool. Well done Jun and Tim.
Well done Booker. A nice way to go out.
The one in the photo looks great.
The one on the website looks like it’s made by monekys using clag and fruit left over from a client meeting.
Brilliant…….
I assume there’s a plan to ensure the food doesn’t go to waste.
YAWN. Jeff Koons did a much better job many years ago.
wow.
If droga had of done this there would be at least 50 fawning comments.
lame. sorry.
Brilliant stuff
What’s brilliant about using a technique made famous by Jeff Koons – and in the same location?
So Jeff Koons did it better many years ago. Whatever.
I think it’s tops.
Nice one. I’d like to take a bit bite out of her.
7.49, you’re a bitter old tosser
I want to be in her…
Sorry BMF. Done before. Copied. Dare not enter it in awards.
I don’t get the proposition. Who wants to eat attractive skin?
Any chance we could have a look at this now that the bats, fruit flys and homeless people have had a crack at her?
Err- nothing at all like the Skoda cake commercial either.
6:20 hit the nail on the head. Skin good enough to eat? Yuk! Was the copywriter George A. Romero?
Still, looks like lots of fun to be involved in, and that’s the main thing.
Take a look. It’s a bad sculpture, end of story.
I had a look at it on the weekend after a trip to the MCA. There where people taking photo’s of it. When was the last time you venomous hacks had your work in a consumers photo album? Nice work. The punters love it.
she’s peachy.
11:58 is it you DB?
the peaches aren’t even real.
Skin like a peach. Skin good enough to eat. Giant sculpture made out of peaches. If any of you don’t get that, you’re seriously in the wrong biz. Check your jealousy at the door – the guys over at BMF have done well.
3:57
You must be pretty bad at advertising.
No-one likes being told what to think.
This is just another sad part of an average campaign. Skin good enough to eat. A woman in an ice cream cone. A woman made of fruit. Boo BMF. You’re an agency that has convinced people you’re good when you’re average in an average market. And what you did to Booker makes you average as well.
3:57 … c’mon mate no point flogging a dead horse. Skin good enough to eat is an awkward strategy. That’s the problem, you’re creating ideas to a bad strategy. Best ditch that thought and start again.
11:58 … the punters down in the rocks like tacky souvenirs as well.
11:58… punters down at the rocks take photos of morons dressed as statues as well.
Great work, a damn sexy job…
On a personal note I’d like to give her peaches a squeeze.