South Australia’s St Hallett winery gets down to earth in latest print work via CumminsRoss, SA
July 12 2013, 3:27 pm | | 25 Comments
St Hallett winery and its roots are buried in Australia’s famous Barossa.
When CumminsRoss, SA created a new brand identity for St Hallett, their connection to the earth and dedication to getting their hands dirty with hard work for every vintage stood out as something worth sharing.
It’s a quality in the wine, and a quality in their people – St Hallett is, quite simply, ‘Earthy’.
25 Comments
That is remarkably terrible.
The fake drop shadow goes against the light on the shovel for a start.
Rookie error.
The concept itself makes the most average student work look award winning.
Did Sean actually approve this?
Looks classy. I like it. Well done boys.
How very earnest, youthful and ‘addy’. Would have looked momentarily appealing as a first scribble, but somehow it survived the culling process. A reluctant Client must have been sold hard on the line as a way of saving the ad. “Oh yes, it’s all in there I guess.” Reminds me of the sagely advice “Sell the sizzle, not the sausage”.
Love it!!!!!
As soon as I looked at the visual I was captured….nice idea.
Branding could be a bit stronger.
Good job!
The drop shadow is totally wrong.
GOOD OTHERWISE.
BRANDING POOR.
My partner sitting across the desk from me just said (and I quote) – ‘this is easily the worst ad I’ve seen all year.’
Mad Max was Beyond Thunderdome. This is beyond awful.
This has to be a joke!
When I heard new work from Cummins I thought was going to be – ‘she drinks St. Halletts…really, she drinks St.Halletts.’
I saw this as a DPS. I hate DPS – feels disjointed.
I prefer my wine without the taste of soil.
This is nice work.
Looks like an ad from Amnesty International.
It’s a good idea…better than most wine advertising.
So really…good stuff
guess an old shovel tastes better than the socks they wear doing the hard work.
A nobody brand – get your name out. Tricky visuals are irrelevant.
Nah, sorry guys.
Wine coming out of the shovel in someway says ‘from the earth’. But poured into a shovel – which is weird enough in itself – doesn’t say the same thing.
you can tell the comments that have come from the agency – how could anybody actually like this? marty mcfly’s comment – love it with 5 explanation marks, hahaha
They’re called exclamation marks, 12:39.
Explanation marks, love it!!
Hey Aged, ever seen back to the future? It’s set in 1985, which is where ads like this should have stayed. Geddit????
Dumbass!!!!
@jack russell
there is wine. there is shovel. thats enough to make the connection needed
someone will do a great campaign for a wine brand in this country. It’s one of the last categories that seems immune to genuine ideas.
Award School Ad?
I think it’s great. The soil is super important and a point of difference for the Barossa region.