Spotify brings to Cannes 60 songs that inspired 60 years of creativity, via Droga5 NY campaign
Spotify is celebrating the connection between music and creativity at the Cannes Lions this year by paying tribute to the people who have helped shape creativity over the past 60 years. The activation, created by Droga5 New York, called #60Inspirations, launches today.
To create #60Inspirations, Spotify invited 10 titans of creativity to share six songs that have inspired them, along with a short commentary on each song’s significance. The result is a unique Spotify playlist of 60 songs enlivened by deeply personal, funny and surprising stories.
#60Inspirations titans include:
Arianna Huffington, President and Editor-in-Chief, The Huffington Post Media Group
Maurice Lévy, Chairman and CEO, Publicis Groupe
Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather
Wendy Clark, Senior Vice President, Integrated Marketing, The Coca-Cola Company
Bob Greenberg, Founder, Chairman and CEO, R/GA
John Legend, Grammy Award-Winning Musician
Steve Stoute, CEO, Translation
John Boiler, Founder and CEO, 72andSunny
David Droga, Founder and Creative Chairman, Droga5
David Lubars, Chief Creative Officer, BBDO
Download the playlist and commentary: PlaylistCommentary-Spotify_60inspirations.pdf
The initiative includes OOH placements, social activations and a dedicated landing page.
#60inspirations :: Integrated Credits List
Client Spotify
Campaign #60inspirations
URL www.spotify.com/us/60inspirations
Launch Date June 10, 2013
Agency Droga5 NY
Creative Chairman David Droga
Chief Creative Officer Ted Royer
Executive Creative Director Neil Heymann
Copywriter Spencer Lavallee
Art Director Jen Lu
Designer Ben Grube
Head of Integrated Production Sally-Ann Dale
Executive Digital Producer Lindsey Slaby
Senior Digital Producer Justin Durazzo
Creative Technical Lead Fran Devinney
UX Designer Eileen Tang
Associate Producer Jessica Bermingham
Senior Print Producer Jeannie O’Toole
Production Artist Chris Thomas
Junior Art Producer Heather Black
Junior Editor Kellan Davidson
Group Communications Strategy Director Colleen Leddy
Strategist Matthew Gardner
Account Director Lauren Solomon
Account Manager Marc Gellman
Client Spotify
Vice President, Global Marketing and Erin Clift
Partnerships