Super Bowl countdown: NFL + NO MORE address domestic violence in new spot via Grey, New York
January 28 2015, 1:50 pm | | 9 Comments
The NFL and Grey, New York have launched the first ever Super Bowl commercial which addresses domestic violence and sexual assault for NO MORE.
The spot is based on a real 911 call from a women who pretends to order pizza because her attacker is still in the room.
9 Comments
This is just so good …. someone just told me the call is real – or at least the re-creation of a real 911 call. When advertising really reaches you ….
this was incredible.
This anything but Grey. It’s gold!
this is where the story comes from:
http://www.reddit.com/r/AskReddit/comments/257agn/911_operators_what_is_that_1_call_that_you_could/chej079
Great! Unfortunately it probably won’t be on the Super Bowl ((not that it matters).
Don’t know if it still applies but there used to be a US network rule that you couldn’t have more than one product in an ad.
This is brilliant.
2010 GOLD at Cannes.
http://www.adforum.com/creative-work/ad/player/34469454
the ‘real’ story from reddit is a transcript of a Norwegian radio ad that won gold at cannes and other shows in 2010.
http://2010.liaentries.com/winners/?id_medium=7&id_category=0&view=details&range=w&page=34&keyword=&medium=&category=&award=&country=&title_brand=&credits=&company_name=&city=&proceed_simple_search=false&proceed_advanced_search=false
This is great. Sorry, great isn’t a good word, it’s raw and hits you right between the eyes. Good targeting for media, apparently assaults go up exponentially during the big football matches.