Sydney-based digital and social agency Circul8 brings GIFs to life with new AR gift wrap launch
Sydney-based digital and social agency Circul8 have launched the world’s first interactive, GIF-inspired gift wrap, otherwise known as GIFwrap.
The website offers a handpicked selection of nine unique designs, from Nyan Cat and Casual Slip N’ Slide to Keyboard Cat and Pelvic Thrusting Stormtrooper.
Users are encouraged to select a paper size and GIF, before printing it off and wrapping their presents. Then, using the free AR reader app ‘Layar’, users can scan the wrap with a mobile device to animate the gif.
Says Elizabeth Commandeur, lead creative at Circul8: “GIFwrap combines two of the Internet’s favourite things – hilarious GIFs and DIY wrapping paper – to make anyone’s gift stand out underneath the Christmas tree.”
Says Alana Stocks, managing director at Circul8: “We wanted to create something innovative to add a bit of fun to the festive season. It’s our way of saying thank you and celebrating Christmas the digital way.”
Circul8:
Alana Stocks, Managing Director
Elizabeth Commandeur, Lead Creative
Mark Starmach, Copywriter
Margaret Sevenjhazi, Social Media Manager
Fabien Gouby, Designer
Nicla Comparin, Producer
3 Comments
This is bloody fantastic.
Giftastic!
I really like the slip ‘n’ slide gif.