Tasmanian Road Safety Advisory Council unveils ‘Thank You For Sharing’ campaign via Red Jelly
Hobart based creative agency, Red Jelly has launched its latest piece of creative work for the Tasmanian Road Safety Advisory Council (RSAC).
The campaign, ‘Thank You For Sharing’ promotes considerate road use behaviour by giving positive feedback to drivers, cyclists, motorcyclists and reminding them of their inherent good citizenship.
Red Jelly commissioned Australia’s top puppet theatre Terrapin – also from Hobart – to create the puppetry and performance.
Agency copywriter Chris Bellears, also a well regarded local musician and songwriter penned the campaign song ‘Say Thank You, Not **** You’
Says Andrew Timbs, creative director, Red Jelly: “It was important we delivered this road safety message in a unique way that would get noticed, be sharable and memorable. It was also important our idea was ‘sticky’ especially when it was most needed – out and about on our roads – hence the use of song and a strong radio component.”
The work spans across TV, radio, ambient and online, and is in market now.
Tassie road users can pledge to share the road at www.sharetheroad.tas.gov.au.
Agency – RedJelly
Creative Director – Andrew Timbs
Copywriter – Chris Bellears
Art Directors – Marcus Saunders and Jerome Gaslain
Account Director – Sara Sharif
Account Manager – Lachlan Wittick
Strategy – Eaon Pritchard
Media Manager- Tania Warren
Production – Lee Renfree
Print Producer – Abbey Doggett
Puppetry – Terrapin
Director – Andrew Timbs
TV Producer – Vanessa Lee
DOP – Katie Milwright
Editor/Colourist – Juan Melara
Sound Design – Heath Smith
Client – Road Safety Advisory Council (RSAC) Tasmania
9 Comments
Nice work.
You should have thourght about kids watching this add thay look like somthing of sesame street my 4 year old asked me why thay cover there mouths up when thay get 2 that part or put the add on of a night when kids are in bed
So bad its hilarious.
@mum you should have asked your kids to proof read your comment.
We have enough muppets on the road. Now you advertise safety with puppets. Add a bit of swearing and the kids will love it. My three year old we love singing to this.
You clowns, the rules of the road are simple. The biggest wins. If you’re a car watch out for trucks. If you’re on a motorbike get out of the way of cars. If you’re on a push bike or a pedestrian get out of the way of everybody else. It’s all well an good to try and say that someone else should have the responsibility, but at the end of the day, when you’re in a hospital bed its a bit late to realise you should have taken responsibility for your own actions on the road.
I’m a pedestrian, a push bike rider, an ex motorcyclist, a car owner, and a heavy vehicle driver of twenty years. From experience of all roles the smallest loses. That’s why I’m an ex motorcyclist. Thank You? BLEEP YOU! For wasting our money on this!
I pledge to make sure that all on the road know this.
Hi Simon,
It’s a two street mate. We all have equal responsibility for ourselves and to others. The only thing the average yobbo would take away from your message is that they have a right to feel entitled to do what they want around pedestrians. I think we can both agree that’s a Very Bad Thing ™.
Moral of the story? Be careful when playing Devil’s Advocate, you may just end up doing the Devil’s work for him.
Hi I’m just wondering , which demographic are you targeting?
If you are targeting adults, then this advert is childish,I don’t want to hear the friggin muppets every five minutes on tv,I am not a child I am an adult and would prefer a more classy advertisement thanks.
If this advert is aimed at children(meaning those under the age of twenty)because let’s face it they are still children at that age.
Then this advert does not seem to promote road safety rather a potty mouth!!
Do you think it’s cool for kids to swear?
I get the initiative yet do feel it could have been executed in a better manner.
respect is the moral of this story and it obviously isn’t shown to the viewers.
This advertisement is demeaning to adults and disrespectful to kids! and I’m straight up sick and tired of hearing the friggin muppets every 10 minutes.
I get the initiative yet I feel that it could have been classier.
The moral of this story is respect and you shoul show it to your viewers.