TBWA Sydney resigns Foxtel account leaving WiTH Collective and Marcel as lead agencies
TBWA Sydney has resigned the Foxtel account, having been appointed as the lead agency in 2016.
Sydney agencies WiTH Collective and Marcel now lead the business.
Says a Foxtel spokesperson: “TBWA weren’t a retained agency – they worked for us on projects but haven’t done so for some time. We continue to work with two retained agencies – With Collective and Marcel.
“We will continue to remain open to great creative ideas and thinking from Australia’s deep pool of brilliant marketing and creative minds. There’s never been a more exciting time to be charting new directions in entertainment.”
Says Paul Bradbury, CEO, TBWA Australia/NZ: “We have really enjoyed our relationship working with Foxtel, however an exciting new opportunity has come our way which is competitive. We wish Foxtel all the very best.”
19 Comments
Netflix maybe?
Foxtel should have to start pitching themselves to agencies. That might make them stop and think about what they need to do to change their product and toxic culture.
The most recent Hemsworth work was a mess.
All of the most recent work was created in house.
Everyone in agency land is now bracing themselves, praying they don’t end up with Foxtel
Resigned AKA About to Lose It?
“Hey guys, can anyone think of a conflict we could use as an excuse to flick Foxtel?”
“Dunno, maybe that convenience store down the road?”
“That’ll do”
Don’t sweat it mate, the next agency is already lined up.
Oh, the old “quick let’s make an announcement before Foxtel announce they have left us” move.
Just a little transparent.
Interesting, I haven’t heard of the remaining agencies. Will be interesting to see their creative ideas.
David Jones, MasterCard and now Foxtel.
How’s Virgin Mobile looking?
Good luck, I guess?
We love Foxtel. Our toxic cultures and leadership teams are perfectly aligned, we can’t wait to keep kissing their ass to ensure we get a brief that isn’t an edm campaign. Xx
Up to his old tricks again.
M&C will get this steamer next…
And don’t bash with, they will resign it soon…
Watch & learn Marcel
M&C will no doubt be appointed to FOXTEL very soon and Andy’s girlfriend, Ms Lordsmith, will be brought on as a consultant.
How many times does this sad cycle have to repeat itself before CEO’s wise up to it?
Pathetic.
Said no-one ever
And now David Jones.
Not looking good for TBWA.
Im a celeb, who can I talk to at collective to get a gig?
I think they’ve already exhausted every b-grade celebrity in the country.