Telecom New Zealand unleashes high-speed Ultra Broadband with new campaign via Saatchi’s NZ
Telecom New Zealand has brought its new high-speed Ultra Broadband range to market in full force, with the launch of its newest ad campaign via Saatchi & Saatchi New Zealand.
The 60″ spot, titled Waiting is Over, speaks to New Zealanders’ most loved uses for the Internet, and to our growing appetite for faster, more reliable connections. It captures a series of frozen moments, linked by their demand for unadulterated, ultra-fast broadband.
With the country’s largest Internet provider now offering Fibre and VDSL broadband, more Kiwis than ever will have the chance to enjoy a smooth and seamless Internet experience.
Telecom’s GM of Brand, Communications and Digital, Kellie Nathan, said she’s thrilled with the new campaign: “Not only is this the most exciting comms work Telecom’s done in years, it’s some of the best work I’ve ever seen. There’s no doubt it’s going to deliver the sort of cut-through we are hoping for.”
“Executionally it feels like Telecom at its absolute best,” says Antonio Navas, ECD at Saatchi & Saatchi NZ. “We’re ecstatic that we’ve been able to bring such a great idea to life in such an impactful way.”
Navas said additional TV, radio, digital and outdoor executions will be rolling out over the coming weeks.
Telecom Ultra Broadband – ‘Waiting is Over’
Agency: Saatchi & Saatchi New Zealand
Client: Telecom New Zealand
Executive Creative Director: Antonio Navas
Creative Director: Nathan Cooper
Creative Team: Arnya Karaitiana & Phil Hickes
Agency Producer: Jane Oak
Business Director: Ben Fielding
Account Director: Jen Murphy
Account Manager: Kate Taylor
Planner: Ben Fielding
Production Company: GoodOil
Director: Michael Spiccia
Executive Producer: Juliet Bishop
Cinematographer: Crighton Bone
Production Designer: Guy Treadgold
Editors: Drew Thompson / Michael Lonsdale
Post Production: Blackbird
VFX Supervisor: Nick Ponzoni
VFX Executive Producer: Anya Kruzmetra
Music Composition: Elliott Wheeler / Turning Studios
Audio Post: Franklin Rd
18 Comments
…where it was that Nick Ponzoni supervised the post?
Now that’s decent TV. Well done Saatchis, a little Philips 21″, but nice all the same.
http://www.youtube.com/watch?v=TXeST0NMtic
@wondering… Ring him and ask.
they’ve got that client on a string “some of the best work I’ve ever seen”!?
She needs to stay in more.
Pretty easy sell – your ad will look like this (Halo) and this (Phillips).
Serious wrongful appropriation of “Halo believe” – Director and Creatives should be ashamed. Even has the same nod at the end..
Heads should Roll…
http://www.youtube.com/watch?v=zKG1nvV1Wnc
as per usual Spiccia, Ponzoni and Kruzmetra’s work is excellent!!! great work dudes, great work.
Another beautiful spot from Michael. Well done guys. FX look amazing. You can tell a lot of love went into this one.
WTF Nick and Anya???? is this where you’ve been hiding??? AMAZING! Great work guys you’re going to kill it!!!
Blackbird? Very impressive. Seamless FX. Great spot.
Excellent work as per usual !!!! keep it up Spiccia, Ponzoni et Kruzmetra!
awesome job Spiccia, well done looks great.
yay…
just a really cool visual piece… team GoodOil + Blackbird rock
awesome job Spiccia, well done looks great.
@wondering….that must sting a little.
Ponce and Kruzonie make a very tight team!
It’s a pity they had to copy that Halo spot so damn closely. That’s the commercial game though… ripping people off – they just didn’t hide it very well this time.