Telstra launches a glam-rock inspired campaign for the NRL Digital Pass via The Monkeys
With the NRL season kickoff just a week away Telstra has launched a new advertising campaign for the NRL Digital Pass via The Monkeys and directed by Owen Trevor at Rabbit Content.
The campaign includes a glam rock music video featuring current players and league legends hamming it up to an original song called Straight In Your Eyes.
Straight In Your Eyes will run as its main TVC from Monday 17th March.
The song in the video will also be available inside the updated 2014 NRL Official App, and via download from NRL.com and iTunes.
Other campaign elements: 2min online film; 30″ ad; 15″ ad; print, social/digital, downloadable single.
Says Andy Bateman, Telstra director segment marketing: “Straight In Your Eyes is all about demonstrating in a bright, fun and engaging way the content, services and excitement of all that the NRL Digital Pass has to offer. We’re trying to connect with fans and show them what NRL Digital Pass can do.
“You’ll see league legends Steve Menzies, Mark Geyer and Wendell Sailor as well as State of Origin star Josh Morris like you’ve never seen them before, not to mention a pink leotard that almost steals the show.”
Says Scott Nowell, The Monkeys ECD: “Writing a big hair, big chorus glam rock tune featuring NRL stars past and present was a dream. NRL fans always want more out of the game and as the singer says, it’s live games, replays, stats and even stuff for your ears, straight in your eyes.”
Executive Creative Director: Scott Nowell
Creative Teams: Jeremy Hogg/Max McKeon, Paul Bruce/Dave Ladd
Strategic Business Director: Matt Michael
Content Manager: Alex Don
Channel Planner: Mat Rawnsley
Social Media Director: Mat Abet
Head of Broadcast Production: The Carone
Broadcast Producer: Jade Wannell
Executive Digital Producer: Alex Cerbelli
Art Buyer: Ali Dunlop
Print Producer: Brett Thurston
Production Company: Rabbit Content
Director: Owen Trevor
Executive Producer: Lucas Jenner
Composer: Damian de Boos-Smith (Sound Planet)
Editor: Drew Thompson (Method)
Post House: Chris Grocott & Dave Mosquedo (White Chocolate)
Sound Studio: James Martell (Nylon)
Client Credits:
Andy Bateman: Director, Segment Marketing, Chief Marketing Office
Tas Tzoulis: General Manager, At Home Marketing, Chief Marketing Office
David Ray: General Manager, NRL Digital Media, Telstra Media Group
Elke Davis: Senior Marketing Communications Specialist, Chief Marketing Office
22 Comments
thoroughly enjoyable
Found myself substituting “Straight in your eyes” with “Sweet Cherry Pie”.
I hope Warrant’s lawyers don’t because I really liked it.
I was really expecting to hate the living tits off of this, but I really quite like it.
Amazing that Telstra signed off on this. Good on them.
Great work for a big brand. Love it.
Nice one. Will hopefully replace whatever horrendous NRL season
theme song they spruik this year. Jessica Mauboys got some competition.
Sorry, but that is a pile of shit.
League is a good product. Why not portray it?
Take a look at the AFL stuff.
At least they integrity.
And perhaps a strategy.
So yeah, dog-ass unoriginal garb.
Let’s get footballers to star in a music video.
Selling the idea that you can get football on your phone…
https://www.youtube.com/watch?v=jn5zytfm9No
oh dear
That’s what I’m talkin’ about!
Paul seems to be a knob
Fly, I must admit, I am a bit of a knob.
makes us look good.
Monkeys see Monkeys do.
First campaign that’s felt very Monkeys for a long time. Good work boys.
I too started singing Sweet Cherry Pie but now I can’t listen to that particular song without hearing ‘Straight in your eyes’.
Nice work, Monkeys.
Pushing Telstra to make an entertaining and unmistakably Aussie ad is no mean feat and paves the way for more fun stuff from our biggest Telco in the future (I hope).
Nice that it’s not the usual cobbled together stock shots of big blokes banging into each other over some cliched bogan rock track.
However, it does remind me of Taste the Future In Your Mouth, unfortunately.
Holy shit.
Must be a dude thing. I didn’t really know what was happening.
But I kind of liked it.
Brilliant!
Because it’s been done before.
Congrats max this is flippin awesome
I love that Thea is such a strong, well-known brand, she is now ‘The Carone’.
Very good! – specially for the long knee slide.
and to Paul – Do you even integrity?